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Posts tagged with "April 2021 Event"

Apple Announces Apple Podcasts Subscriptions

During today’s keynote event, Apple announced their new Apple Podcasts Subscriptions service. Launching in May in over 170 countries, the service will allow users to subscribe to premium podcasts directly from the Apple Podcasts app. Premium shows will offer access to various perks for users, such as removing ads, releasing shows early, or providing exclusive content.

Podcast creators can participate in the service for $19.99/year, and can use the redesigned Apple Podcasts Connect website to manage their subscription offerings. Apple has partnerships set up with some creators and companies to kick things off, including NPR, The Athletic, Tenderfoot TV, and Pushkin Industries.

Accompanying the new subscription service is an update to the Apple Podcasts app. The updated app will allow subscribing to premium podcasts, and will also display new “channels.” Podcast channels are groups of shows curated by creators, and can be either free or paid.

While the integration into Apple’s ecosystem means users can easily subscribe using their existing App Store accounts, it also means that Apple will be taking its usual 30% of revenue from podcast creators. This will drop to 15% after the first year, the same way it does for in-app purchases.


You can follow all of our April event coverage through our April 2021 Event hub, or subscribe to the dedicated RSS feed.


Apple Announces Online Media Event for April 20, 2021

As first confirmed by Federico on Twitter, Apple has announced a media event for April 20, 2021 at 10:00 am Pacific. The event will be held online only.

In an unexpected twist, the date of the event was leaked by Apple’s digital assistant Siri as reported overnight by MacRumors. When asked about the date of the next Apple event, Siri responded that it would be April 20th at Apple Park.

Based on changes coming with iOS 14.5, Apple is expected to introduce AirTags for tracking personal items, which is expected to work like the third-party Find My network devices announced last week. There has also been widespread speculation that the company will introduce new iPad Pros, and with the recent discontinuation of the iMac Pro, we may see new M1 Macs too. In addition to hardware, Apple will likely make iOS and iPadOS 14.5, watchOS 7.4, tvOS 14.5, and macOS 11.3 Big Sur updates available soon after the event.