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Posts tagged with "apple"

The MacBook Air Project: Modder Puts Mac Under Apple Keyboard

This is the reason why I love the modding community: they have no limits. Whether it’s about hardware or jailbreak / graphical modifications, modders always push themselves beyond the limitations and come up with exceptionals, custom creations.

Bart Reardon of The MacBook Air Project decided to try to fit a MacBook Air right under an Apple keyboard and make everything a single piece. Yes, a 1.6Ghz Core 2 Duo, 2GB RAM and 80GB hard drive computer inside a standard keyboard. He later thought of putting a Magic Trackpad next to the keyboard, too. He thinks that the device “will be used much beyond internet/email….maybe as an AppleTV replacement.”

Seriously, it’s awesome.

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Adobe to Apple: “Our doors are open”

Finally, we’re back to talking about Adobe and Apple. Frankly, I was getting bored of writing about the antenna. Now, Shantanu Narayen (Adobe chief) is back in the game, and this time he’s saying that Adobe still wants Apple. They can still work together, if Steve Jobs wants to.

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Apple’s iAd Not Off to a Happy Start After All?

After stellar remarks and compliments from Nissan and Unilever, you’d think iAd was a complete success in winning over the hearts of Apple’s partners right? All Things Digital is reporting that Apple’s restrictive iAds policies are having a dramatic effect on progress in the mobile ad space. Disney, J.C. Penny, and Citigroup Inc. just recently got their ads into the mobile space after the month of July was dominated by Nissan and Unilever PLC, while companies like Channel SA ended up dropping their iAds compaign announced at Apple’s launch event.

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iAd “Most Progressive Thing Seen to Date” in Digital Advertising

Quoting Nissan senior manager Chad Jacoby from the LA Times, “What iAd promises is the most progressive thing I’ve seen to date” in digital advertising. North American Unilever media director Rob Master too called it, “a good start,” and is planning to launch a second iAd for the Klondike bar, while noting the success of the Dove soap iAd which resulted in a 20% return rate of viewers who wanted to check out the contents again. Campbell soup, DirectTV, and even General Electric are planning to jump on board. iAd is becoming one of Apple’s most incredible successes, securing $60 million in advertising commitments for 2010.

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