After stellar remarks and compliments from Nissan and Unilever, you’d think iAd was a complete success in winning over the hearts of Apple’s partners right? All Things Digital is reporting that Apple’s restrictive iAds policies are having a dramatic effect on progress in the mobile ad space. Disney, J.C. Penny, and Citigroup Inc. just recently got their ads into the mobile space after the month of July was dominated by Nissan and Unilever PLC, while companies like Channel SA ended up dropping their iAds compaign announced at Apple’s launch event.
Posts tagged with "apple"
Apple’s iAd Not Off to a Happy Start After All?
Regent Street: “Highest Traffic” Apple Store In The World
I’ve never been to England, but once I’ll go there I’ll make sure to visit the Apple Store in Regent Street. It’s the highest traffic Apple Store in the world, one of the company’s most successful ones and a “big bet that worked”.
iAd “Most Progressive Thing Seen to Date” in Digital Advertising
Quoting Nissan senior manager Chad Jacoby from the LA Times, “What iAd promises is the most progressive thing I’ve seen to date” in digital advertising. North American Unilever media director Rob Master too called it, “a good start,” and is planning to launch a second iAd for the Klondike bar, while noting the success of the Dove soap iAd which resulted in a 20% return rate of viewers who wanted to check out the contents again. Campbell soup, DirectTV, and even General Electric are planning to jump on board. iAd is becoming one of Apple’s most incredible successes, securing $60 million in advertising commitments for 2010.
Apple’s Rechargeable Batteries Suggested to be Eneloops
We’ve heard this story quite a bit; the batteries are of course rebranded, and the general consensus was that these were some form of a Sanyo Eneloop. The crazy kids over at Superapple decided to take apart a AA (we recommend that you don’t do this) Apple rechargeable battery to see what was inside.
Latest Apple TV Rumors Suggest App Store, Lack of 1080p
The next iteration of the Apple TV (to relaunch as the iTV) was rumored to be a pocket sized device capable of serving up streaming media. Engadget notes that this mysterious A4 (16 GB Flash) device won’t be able to serve up 1080p or 1080i video, but it may receive its own entry in the App Store for suitable television applications.
Pandora Radio for iPhone Updated with Retina Display Support, Bug Fixes
The official Pandora client for iPhone, Pandora Radio, has been updated to include support for the Retina Display. The new 3.1.3 version also includes bug fixes and performance improvements, improved detection of device audio failures and album art loading.
The app is available for free here.
[Thanks, Parth]
SVP of Devices Hardware Engineering Mark Papermaster Leaves Apple
We begin tonight with a bit of breaking news that we’re sure you’ve all heard about by now: Mark Papermaster, the controversially IBM figure that signed onto the Apple crew back in 2008, has left his position as the overseer of Apple’s mobile devices. The New York Times reports that Papermaster oversaw projects related to the iPhone 4 including the A4 chip and the Retina Display. Though it wasn’t specifically mentioned whether Papermaster was fired or encourage to step down from his position, John Gruber chimed in with a quick comment.
Inside Apple, he’s “the guy responsible for the antenna” - that’s a quote from a source back on July 23. (Another quote from the same source: “Apparently the antenna guys used to have a big chip on their shoulder. No more.”)
Gruber made it clear that Papermaster was axed, and I’m hopefull he’ll have some more to say in the near future. In the meantime, SVP of Macintosh Hardware Engineering Bob Mansfield will take over Papermaster’s role as the company moves forward.
[via New York Times & Daring Fireball]
Apple Smart Bike Patent Reminds us of LiveRider
When I read that Apple had patented a “smart bike,” I was hoping for an eco-friendly motorcycle or a jammin’ white bicycle. Unfortunately it’s neither of those things, but what’s interesting to me is the closeness in resemblence to a recent tech product that’s made rounds on Wired, Gizmodo, and other tech sites.
Would Apple buy a Game Developer?
What could Apple buy with a 150 million dollars? World peace probably, though that’s pretty overrated in my book. Apple is rumored to be intent on sealing the deal with a Chinese game developer by the name of Handseeing Information Technology, who specialize in Rich Internet Applications.