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Evernote’s Most Valuable Users Are On Apple Platforms

There has been some discussion in recent times about whether iOS users are more valuable to a company than Android users may be. Evernote CEO Phil Libin weighed into the debate yesterday and talked about how their revenue varied from platform to platform. Libin used three metrics in evaluating each platform; revenue, users gained and revenue per developer. In all three, iOS was the leading platform with nearly a third of all Evernote’s revenue coming from that platform. It’s where Evernote has gained a large chunk of its users and is perhaps one of the best success stories of the iOS app platform.

Evernote is also a big fan of its Mac users who generate more revenue growth than their Windows counterparts and also stick with the service for longer – although Windows still currently brings in 24% of revenue compared to the Mac’s 20%. Libin is unsure of why Apple users are more willing to pay for their service and additionally notes that the desktop should not be ignored, reflecting upon the fact it still brings in 44% of Evernote’s revenue.

In Libin’s speech at VentureBeat’s Mobile Summit he also noted that most users of his service don’t return after a short period of using the service, but those that do bring in a lot of revenue to Evernote. For example of the 31,334 users who registered in March 2008 only 11,000 remained three months later. In that month those users only brought in $700 to Evernote but by January of 2011 they ended up bringing in over $10,000. Libin attributes this to the fact that as users stick with the service they find it more valuable and end up subscribing for the premium features.

[Via VentureBeat]

BananaTunes Streams Your Music From iOS To OS X Through AirPlay

Erica Sadun, author of the great AirPlay hack BananaTV has come out with a new beta application; BananaTunes. Taking advantage of the recent reverse engineering of AirPlay it will allow you to transmit full stereo music from an AirPlay enabled iOS device to any Mac running BananaTunes.

Previously AirPlay hacks such as BananaTV or AirFlick and AirTuner only expanded upon the video side of AirPlay but thanks to that reverse engineering magic we can now stream music too. TUAW reported mixed results with BananaTunes (it is beta after all) with it working fine with their iPad 2 but having some issues with an iPhone 4. I personally had no issues using both my iPhone 4 and iPad 2 in playing music to my Mac through BananaTV, except a few initial seconds of stuttering that soon disappeared.

Ultimately Erica plans to merge the BananaTuner functionality into the BananaTV software, but for now you can download these two zip files (or this all-in-one installer) to try it out, but be warned it requires OS X 10.6 and only runs as a 64-bit application.

[Via TUAW]

Apple Releases iMac Hard Drive Firmware Update

A few minutes ago Apple released a firmware update for the Mid-2010 21.5-inch and 27-inch iMacs. The update – a 767 KB download – aims at fixing hard drive issues that prevented some systems from booting properly. My iMac surely had this problem – especially after installing Lion on a second partition, I noticed several booting issues that this update will (hopefully) fix.

Go download the iMac Hard Drive Firmware Update 1.0 here.

Cloud2go Is The First CloudApp iPhone Client With Streaming API [Giveaway]

If you use CloudApp as much as I do, you know that being able to upload files or links from an iPhone adds a whole new layer of sharing possibilities to an amazing service that was born with the Mac in mind, but it’s rapidly extending to other platforms and services with support for Windows machines, and direct integration into apps like Tweetbot. CloudApp makes sharing files (like screenshots, text documents, PSDs, and even audio files) and shortening links a real pleasure: not only the app is well integrated into the Mac’s ecosystem with great keyboard shortcuts and “raindrops” plugins, the developers also built a full-featured web application that allows you to set up your own custom domain, delete files, or check on stats.

How about the iPhone? Over the past year or so, I’ve been using Cloud2go by Matthias Plappert to quickly upload files from my iPhone and share them thanks to the app’s custom URL recognition. The fact that Cloud2go also packs full access to your CloudApp account and is neatly organized in sections based on your file types helped along the way as well. But the latest update to Cloud2go, released a few minutes ago in the App Store, makes things so much better: the new version introduces a Twitter-like swipe bar to delete / rename / make private / share files and links, as well as the possibility to watch files and stats update in real-time through CloudApp’s streaming API. This means that if you’re uploading a file from your Mac and you watch Cloud2go on your iPhone, you’ll see the file automatically pop up in the list as soon as the desktop upload is finished. Same applies to view counts: as people click on your links, you’ll see the counter go up in real time.

Cloud2go 1.1 also brings improved error handling, a faster sync algorithm and better navigation between uploaded items. Go download the app here, as it’s the best CloudApp client you can have on your iPhone right now. Read more

Rubbernet Monitors Your Mac Apps’ Network Usage

If monitoring bandwidth and network usage on a Mac is your thing, Conceited Software’s latest app might just be what you need. Rubbernet is a €30 tool that can be installed on a local machine and networked Macs (unfortunately, there doesn’t seem to be support for Hamachi computers just yet) and provides an easier solution to more complex applications like Little Snitch, which besides network monitoring also offers firewall functionalities and lots of settings to play with on an app-by-app basis. Rubbernet, powered by a nice interface design and a daemon that runs in the background all the time on your Mac, allows you to see what apps are consuming bandwidth on your computers, and what kind of connections to remote servers are being established.

The app supports multiple accounts (as you can see in the screenshot above), but I haven’t been able to test it with another Mac on my local network. The Summary app gives you a glimpse of all the active apps that are connected to the Internet, including upload and download rates. The Connections and Activity tabs, on the other hand, will show you all the single IP addresses your Mac is connecting to including, in the case of single applications under Activity, a breakdown of all remote hosts, open ports, and a graphical visualization of downloads and uploads over time. These graphs update in real-time, with a minimal footprint on your Mac’s memory.

You can download Rubbernet here. A free trial is available, so you should check it out and see whether the app can recognize your networked Macs and improve the way you keep network usage under control. No one wants to let Dropbox eat all the bandwidth during an Apple event.

[Disclaimer: Conceited Software’s Rubbernet is a MacStories advertiser. This is not a sponsored review, as it’s entirely based on my personal experience with the app.] Read more

Apple No Longer Pursuing “POD” Trademark

Seven years in the making, Apple is giving up on pursuing the POD trademark. While this doesn’t have an effect on on Apple’s iPod brand, it does open up the opportunity for competitors to brand their products using the POD nomenclature. Patently Apple makes this point clear:

Any competitor who wishes to brand a device with the word “Pod” is able to do so without any legal ramifications from Apple. That should make copycats like Samsung, very happy indeed. Will someone try to introduce something like an “ePod” device in the future? – Yes, more than likely.

The Canadian Intellectual Property Office has published Apple’s abandonment, citing April 13th, 2011 as the day Apple dropped the trademark. Although Apple is no longer pursuing securing the Pod trademark, do they have anything to worry about? The iPod is a household name, and consumers are every skeptical of “copycat” products in the marketplace. You only need to look at iPad and MP3 competitors to see how well Apple dominates, and I doubt anyone else using the word “POD” is going to confuse Apple educated consumers.

[via Patently Apple]

Kickstarter Project: Smart Shell - iPad 2 Case That Works with Smart Covers

Alex Britton of SnapCases.com has an idea to keep the back of your iPad 2 scratch free while letting you use the Apple Smart Cover you have purchased - the Smart Shell.

Apple’s Smart Cover doubles as a screen protector and a stand; it even turns your device off or on when hiding or revealing the screen. The Smart Cover doesn’t offer complete protection to the back of the iPad 2, so it is still exposed to scratches and dents. The Smart Shell helps out where the Smart Cover doesn’t, it’s a 0.8 milimeter thin shell and prevents those ugly scratches and dents. Additionally, it comes in a clear color so you can still show off that beautiful Apple logo. The Smart Cover snaps right onto the back of the iPad leaving space to attach the Smart Cover.

Video after the break. Read more

With iMac Orders Delayed, We’re Expecting a Refresh

CNET’s Brian Tong previously reported at the end of March that now would would be a bad time to purchase an iMac, as a refresh coming in May would bring no cosemtic changes, but Thunderbolt and Sandy Bridge would flesh out the range of Apple’s refreshed desktops. 9 to 5 Mac reports that the iMac is continually seeing supply restraints for the current generation of iMacs, and that a source revealed new iMacs should be shipping next week as Apple stops shipping to resellers this week.

Due to an unexpected delay, we are unable to ship the following item(s)
by the date that you were originally quoted:

Z0JP, IMAC 27\”/5750/SD
will now ship on or before
May 02, 2011

We’re keeping an eye out for May 3rd and 4th delivery dates, and we expect a MacBook Air refresh to include Sandy Bridge processors in June, with Thunderbolt products to hit the mainstream this summer.

[via 9 to 5 Mac]
Image via: MacRumors

Next Generation iPhone 4 Revealed to Have 3.7-inch Screen?

M.I.C. Gadget reports that they’ve gotten hands on with an iPhone they’re pretty sure isn’t an iPhone 4, but possibly an updated model that includes a 3.7” display, and the same proximity sensor as the white iPhone 4. The new display is nearly edge-to-edge, bumping up the screen size but not nearly large enough to be a 4” display as previously rumored. M.I.C. Gadget also speculates that it may have an A5 processor (a prototype model) that game developers are using to build games. Strings in iOS 4.3 revealed that the iPhone was slated to receive the updated processor, and recently a white iPhone was rumored being tested on T-Mobile’s network packing an A5 processor. A bigger screen has been seen floating around on leaked design documents in the past.

Read more