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Apple Warns Developers Against Using Services That Manipulate App Store Rankings

Apple has today posted a reminder to developers, warning them not to manipulate App Store chart rankings or face potential loss of their Apple Developer Program membership. The warning follows recent publicity surrounding services that have been offering the ability to artificially boost free app rankings in the top charts.

Adhering to Guidelines on Third-Party Marketing Services

Feb 6, 2012

Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership. Get helpful tips and resources on marketing your apps the right way from the App Store Resource Center.

Yesterday, PocketGamer noted that one company was offering a service for $5000 where they would utilise bots to download an app repeatedly until it breaks into the top 25 charts. That report followed on from a TouchArcade post, where users warned others from using such fraudulent app promotion services which use automated scripts or bots.

[iClarified via MacRumors]

Grand Central Terminal Restaurant Sees Boost In Customers Since Apple Store Opened

Since the opening of Apple’s Grand Central Terminal store, at least one fellow tenant is seeing a 7 percent increase in sales. That tenant is Michael Jordan’s The Steak House, located across the terminal from the new Apple Store and its co-owner, Peter Glazier says the restaurant has seen the boost of sales since the Apple Store opened 7 weeks ago in December.

Glazier makes sure to point out that the boost isn’t due to Apple simply replacing another restaurant (the Apple Store is located where the Metrazur restaurant used to preside). He says “the jump only happened after Apple opened” - not during the months whilst the space was being renovated for Apple.

So far it seems that the “sweetheart deal” that the New York City’s Metropolitan Transportation Authority’s worked out with Apple is paying dividends — despite initial criticism of the deal. That deal saw Apple agree to a $60-per-square-foot lease agreement, with no revenue sharing agreement. The MTA made the argument that such a flagship store would bring in more customers, benefitting other tenants, so far, it seems that argument has been reflected in reality.

[Crains New York via MacRumors]

Wolfram Alpha Launching $4.99 A Month “Pro” Service This Week→

Wolfram Alpha Launching $4.99 A Month “Pro” Service This Week

Knowledge engine Wolfram Alpha is one of our favorite web tools here at MacStories. We use it on a daily basis to look up all kinds of information – from stock prices to a specific country’s population and growth of a company over time – and since Apple integrated it with Siri on the iPhone 4S we (and many others) have come to rely on Wolfram as a trusted source for fact-checked and curated information and data analysis. The Verge takes a look at Wolfram Alpha Pro, a $4.99 a month service launching this Wednesday:

On Wednesday, February 8th, Wolfram Alpha will be adding a new, “Pro” option to its already existing services. Priced at a very reasonable $4.99 a month ($2.99 for students), the new services includes the ability to use images, files, and even your own data as inputs instead of simple text entry. The “reports” what Wolfram Alpha kicks out as a result of these (or any) query are also beefed up for Pro users, some will actually become interactive charts and all of them can be more easily exported in a variety of formats. We sat down with Stephen Wolfram himself to get a tour of the new features and to discuss what they mean for his goal of “making the world’s knowledge computable.”

The additions to the service sounds fantastic, and as I’ve already mentioned to the company, I hope the official iOS apps will be getting access to these new functionalities as well – especially if users will be able to create accounts and save favorites, it will be nice to be able to access those on the go. I particularly look forward to trying the Bring Your Own Data system, and checking whether Pro will make it easier for writers to embed data sets and reports on webpages.

Wolfram’s new Pro product should become available on Wednesday, February 8th, with a $4.99 subscription. For those who have never tried Wolfram Alpha: here’s an example query for “Apple revenue in 2011”, and Wolfram’s results for the company itself.

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On iPads and Personal Computers: A Post-PC Retrospective

There’s been a debate lately as to whether the iPad can fit into the so-called PC category. Following the release of several estimates and market research studies showing much different results when the iPad is included in the overall PC sales of the entire industry, a number of people have voiced once again their opinions on the matter, producing a variegate mix of diverging points. Our writer Graham Spencer chimed in as well, analyzing the reasons behind certain people’s assertion that the iPad can’t be a PC because it can’t fully replace a personal computer.

I, however, would like to take a different route and look at this issue from a broader perspective that includes data, Apple’s history, the current market’s situation, and the tech community’s change of direction on the “iPad as a PC” debate over the past two years.

The starting point, I believe, lies in the words Steve Jobs used to introduce the iPad back in 2010:

Everybody uses a laptop and a smartphone. And a question has arisen lately: is there room for a third category of device in the middle? Something that’s between a laptop and a smartphone. And of course we’ve pondered this question for years as well. The bar’s pretty high. In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. Better than a laptop. Better than a smartphone. Now, some people have thought…that’s a netbook. The problem is, netbooks aren’t better at anything. They’re slow, they have low quality displays and they run clunky old PC software. So, they’re not better than a laptop at anything. They’re just cheaper. They’re just cheap laptops. We don’t think they’re a new category of device.

In the few minutes that led to the iPad’s introduction, Jobs carefully set the tone and Apple’s position for the upcoming discussions on the true nature of the device: the iPad is meant to be a “third category” that executes “key tasks” better than a laptop, and better than a smartphone. He didn’t compare the iPad to a PC, but he did mention that Apple wouldn’t follow the trend of releasing cheap “netbooks” that “aren’t better at anything”. Of course, Steve Jobs iterated on his statements regarding the nature of the iPad a few months later at D8 Conference. This is where Jobs famously compared PCs to trucks:

When we were an agrarian nation, all cars were trucks, because that’s what you needed on the farm,” Jobs said at D8 last month. “But as vehicles started to be used in the urban centers, cars got more popular. Innovations like automatic transmission and power steering and things that you didn’t care about in a truck as much started to become paramount in cars….PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by one out of x people.

As you can see, Jobs’ public definition and positioning of the iPad slightly changed in the months between January and June 2010. I believe the more intimate setting of D8 got Jobs into a talking mood which helped him express what he truly felt about the iPad and PCs; I also believe Apple itself was (is) still trying to understand what the iPad ultimately is, thus definitions and public statements might change and evolve over time. Tim Cook stated numerous times that, whilst excited about the opportunities opened by iPad, Apple still has to fully understand just how much market there is behind it. Furthermore, keep in mind how Apple initially touted the iPad as a productivity machine (2010 keynote), then an entertainment platform (iPad 2 keynote) and subsequently as an educational machine (January 2012). Apple still has to fully grasp the potential of the iPad, and is firing on all cylinders to gain as much share as possible before the market is too crowded. That’s not to say Apple doesn’t have a strategy; in fact, they have multiple ones and they are trying to optimize the proper sequence for the company to put them in place.

Strategies, typically, are based on patterns, and Apple wouldn’t have gotten to exceed $46 billion in revenue if these patterns hadn’t been associated with the numbers and data coming in after the launch of the original iPad. The numbers speak clearly for Apple: of all iOS devices, the iPad has the most rapid trajectory in every quarter since launch with an impressive growth from 3.27 million units (first quarter) to 15.43 million units sold (last quarter). Horace Dediu has put together a nice chart showing the penetration of the iPad in terms of shipments and growth.

Numbers help establishing patterns that define strategies and business models. Sure enough, the early success of the iPad has allowed Apple to turn a product that represents a good 20% of revenue into a category worth focusing on for the future. As I explained in this article, if the source is to be believed, Tim Cook hinting at the iPad being a better alternative than a possible ARM-based, iPad-like MacBook Air is interesting for a number of reasons. First off, it sort of implies that tasks that can be accomplished with an iPad-inspired MacBook Air (that is, regular PC tasks with instant-on and a slimmer form factor) could be easily, if not better executed by the iPad itself. Indeed, the same report goes on to note that Tim Cook believes the iPad “satisfies—or will soon satisfy—the needs of those who might have been interested in such a product”. More importantly, assuming an ARM-based MacBook Air has ever been in testing within Apple and that such a machine would be positioned as an ultra-portable, fast and durable low-end Mac, it means Apple sees the iPad as the portable and lightweight personal computer for the masses seeking a high-quality product in the low end. Read more

MacStories Reading List: January 29 – February 5

With quarterly earnings, education announcements and Macworld under its belt, this week the Apple community had time to think and reflect upon recent events. Much of the controversy surrounding the iBooks Author EULA is gone, thanks to a clarification from Apple with a software update and Zynga now taking the spot of most hated company on the planet. At least for this week. Independent writers and bloggers share their thoughts on what it means to attend Macworld besides getting to report on news and interview people, whilst Harry McCracken provides us with a fantastic piece against “Apple is like a cult” promoters. Meanwhile, Apple’s Q1 2012 results are still impressing a large part of the blogosphere.

It’s this week’s Reading List, so get comfortable, fire up your read-later application of choice, and enjoy. Read more

Why Apple’s A5 Is So Big, And Siri Is 4S-only→

Why Apple’s A5 Is So Big, And Siri Is 4S-only

Stephen Shankland at CNET reports on a possible explanation as to why Apple decided to make Siri an iPhone 4S exclusive:

Apple’s A5 processor includes noise-reduction circuitry licensed from a start-up called Audience, and a chip analyst believes that fact resolves an iPhone 4S mystery and explains why the iPhone 4 lacks the Siri voice-control system.

Audience revealed details of its Apple partnership in January, when it filed paperwork for an initial public offering (IPO) of stock. Teardown work from iFixit and Chipworks revealed a dedicated Audience chip in the iPhone 4, but the iPhone 4S integrates Audience’s “EarSmart” technology directly into the A5 processor, the company’s S-1 filing said.

Audience confirmed in its filing that Apple signed an agreement to pay royalties for the intellectual property used in the A5 processor in the “three months ended December 31, 2011”, suggesting that only the iPhone 4S version of the A5 (the A5 CPU is also used on the iPad 2) supports Audience’s technology. Audience also said that Apple is a licensee for the next-generation IP, although they won’t be contractually forced to use it; iPhone 4-era technology from Audience also has advanced noise-reduction, but it was only with the second-generation product (the one on the A5) that Audience perfected recognition/reduction at arm’s length – thus allowing for features like voice control through Siri.

Integration of Audience’s EarSmart on the iPhone 4S’ A5 could explain why Apple decided to not offer Siri on older devices, and why it will likely only feature the voice-based assistant on newer devices going forward. A number of unofficial hacks to enable Siri on older devices surfaced in the past months, albeit with mixed results.

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Focusing On iPads

The latest report from AppleInsider claims that, after a meeting with CEO Tim Cook and CFO Peter Oppenheimer, Citi analyst Richard Gardner left with the impression that Apple is focusing on iPads, leaving little or no possibility for an ARM-based MacBook Air, which was previously rumored.

Apple doesn’t refer to iPad as a PC, but as a “post-PC device,” leaving the ARM-based tablet distinct from the company’s Intel-based Macs. Gardner further indicated the meeting dispelled the notion that Apple might introduce ARM-based Macs, countering rumors that a new MacBook Air featuring an ARM processor might appear sometime soon.

Gardner cited Cook as alluding to “rapid innovation on the iOS platform” that will “significantly broaden the use case for tablets,” and stated he “walked away from this meeting with the impression that Apple feels iPad satisfies—or will soon satisfy—the needs of those who might have been interested in such a product” as an ARM-based MacBook Air.

The rumors of Apple switching from Intel to ARM-based architectures on Macs left many wondering when they first surfaced online. And whilst it wouldn’t be a surprise to know that Apple has at least tested A5-based MacBook Airs and other sorts of ARM CPUs for portables – of course a company like Apple wants to experiment with as many hardware alternatives as possible – many debated whether it would make sense for the company to switch in the near future, when quad-core ARM processors are seemingly ready for the next-generation of iOS devices.

That Apple doesn’t believe an ARM-based MacBook Air – or, as the competitors would call it, an ARM Ultrabook – would be needed on the market isn’t a surprise, either. Assuming there is a market for users who want a low-power, battery life efficient portable machine in the range of 11” and 13” – a machine that, in theory, should be used for tasks such as word processing, lightweight image editing, browsing, and email – Apple believes that market can be satisfied – or will be “soon” satisfied as AppleInsider writes – by the iPad.

From a user’s standpoint, I think Apple’s reasoning here is that, ultimately, someone who’s seeking an 11-inch or even 13-inch machine with the technological perks of the iPad would be better off with an iPad, which is lighter, more portable, and has a richer selection of apps (from Apple’s perspective in looking at simple App Store numbers). There are edge cases, such as people who would strongly argue against iOS’ virtual keyboard, but I believe what Tim Cook is saying here – again, at least according to AppleInsider – is that the hypothetical market for an ARM MacBook Air should just settle with an iPad, as it’s a versatile, innovative machine that will get more feature soon. I don’t always want to look much into reports about interviews out of their original context, but if that “soon” is to be believed, I wouldn’t mind seeing more productivity-oriented software from Apple at the next iPad event – apps such as Aperture and, who knows, maybe even a portable programming suite would be perfect to further showcase the iPad’s capabilities as a “real” PC.

More importantly, Gardner’s “impression” that Apple feels satisfied with the iPad is also backed up by the numbers: in the past quarter alone, Apple sold over 15 million iPads, and “only” 5.2 million Macs. In the amount of time that Apple should spend transitioning a Mac product (the MacBook Air) to a new CPU architecture and getting developers to begin supporting this new “hybrid” machine, the company could easily sell another 20 million iPads. That’s not to say Apple will never switch to ARM (never is a dangerous word) on the desktop and that they haven’t considered it, but I’ve never believed it could happen in a short period of time as some of the early rumors claimed.

Looking at the first quarters of iPad sales and reception, I’d say Tim Cook is right to be focusing on iPads.

As (Some) Expected, Apple Clarifies iBooks Author EULA→

As (Some) Expected, Apple Clarifies iBooks Author EULA

Megan Lavey-Heaton at TUAW reports Apple issued today an update to iBooks Author which includes a slightly revised end-user license agreement (EULA). The Next Web takes a closer look at the updates:

Apple has updated its iBooks Author app in order to clarify the language of its End User License Agreement. The changes to the EULA clarify that Apple does indeed intend the packaged product to be sold on the iBookstore only, but also makes it clear that it does not lay claim to the content that you use to create the book, nor does it try to limit what you can do with that content elsewhere.

Two weeks ago, I wrote:

…we know that Apple is a company that in the past months hasn’t been afraid of reversing a couple of unpopular decisions.

The Next Web also notes:

This change in wording should make it clear, as many right minded people have assumed…

Anyone with a bit of intellect would have guessed since iBooks Author’s day one that the poorly worded EULA was set to be updated soon. Anyone who knows how Apple deals with damage control could have reminisced that the company doesn’t like rushed press released or having executives making jokes on Twitter, or, even better, could have produced a level-headed analysis of the issue. History, after all, taught us that the Apple of the most recent years has always addressed online turmoils in one way or another.

But, you know, Apple wants your content.

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