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The Telegraph Updates iPad App, Enables Subscriptions

The Telegraph has agreed to Apple’s terms and has enabled subscriptions in its updated iPad app, available today on the App Store for free. The app can be downloaded free of charge, but the publication decided to allow users to buy daily issues or monthly access for a fee, which in case of single issues is slightly higher than the print edition, but sports a nice discount if you opt for the monthly subscription. As noted by PaidContent, The Telegraph’s subscriptions come at £1.19 each or £9.99 per month; weekday printed issues of the newspaper are cheaper at £1, but the monthly edition will cost you £26.40. Clearly The Telegraph is aiming at selling monthly digital subscriptions in volume, which are an attractive option due to the price point and access to regular content. In terms of US dollar prices, the in-app subscriptions come at $16.99  for 1 month access, or $1.99 for the daily edition.

The publisher’s upgraded app, out today and built by The Times’ app builder TigerSpike, is free to download but requires “editions” be bought inside at £1.19 each or £9.99 per month, paid and auto-renewing via Apple’s in-app payments.

The app functions much like its free predecessor, so the main new feature is the fee introduction. TMG is rumoured to be considering the introduction of charges to its website, too. If so, this iPad model could give it a springboard to do so.

The app comes with a dedicated settings panel for subscription management, and also allows existing print subscribers to enter their personal code to download iPad issues for free. The Telegraph 2.0 features details instructions to obtain your subscriber code, and places a link back to the iTunes Store to configure your App Store subscriptions. As for other changes in this update, the app includes “video, picture galleries, graphics and cartoon archives”, alongside a night-reading mode and crosswords.

Download The Telegraph 2.0 for iPad here.

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