This Week's Sponsor:


Ensure that if a device isn’t secure it can’t access your apps.  It’s Device Trust for Okta.

The Daily Averaging Only 120,000 Readers A Week

The promised iPad-only newspaper, The Daily, that News Corporation created with some Apple support and launched in February this year has continued to sell poorly. Bloomberg reports from an advertising executive, John Nitti, that the newspaper is averaging just 120,000 readers a week (which includes those who are on a two-week free trial of the publication). He says the subscription numbers are less than a quarter the number that is required for the publication to make money.

When The Daily was unveiled in February, News Corporation Chairman and CEO, Rupert Murdoch said “We believe the Daily will be the model for how stories are told and consumed”. He spoke of how the publication would have the speed and versatility of new technology with the “serendipity and surprise” of newspapers - making ‘newspapers’ “viable again”.

News Corporation did reveal that more than 1 million people had downloaded the app between February and June but had declined to give out figures of actual readership. In May, News Corporation COO, Chase Carey defended the publication calling it a “work in progress”, and it being “early days”. Murdoch revealed in February that they had invested $30 million in the project, hiring over 100 staff and required a readership of 500,000 to break even.

[Bloomberg via The Guardian]

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.