THIS WEEK'S SPONSOR:

Backblaze

Astonishingly Easy And Unlimited Cloud Backup


The Daily: 800k Downloads Since February, $10 Million Loss

It’s not looking good for The Daily, the joint collaboration of Apple and News Corp. that launched in February as an iPad-exclusive magazine featuring the new iTunes subscription system. During today’s News Corp.’s March quarter earnings call, the company revealed the app is still a “work in progress” that generated a $10 million loss over the last quarter, as reported by Peter Kafka at MediaMemo.

For instance: Asked to comment on The Daily’s performance, Carey says it’s a work in progress, which lost $10 million last quarter. Then, in the background, someone — most likely CFO Dave DeVoe, mentions “800,000 downloads”.

Assuming that’s the actual number, that’s the first time anyone from News Corp. has talked about the iPad app’s performance. I’ve asked News Corp. to confirm.

MediaMemo also reports the 800k figure is for downloads through iTunes, not paid subscriptions. Downloads below one million seem to be a little low for The Daily, which was heavily promoted by Apple on its website and the App Store with multiple weekly homepage features. News Corp. itself stated several times in the past that the app was set to expand to more devices (like Android tablets) in the future, but it appears that Apple is still holding an exclusive on it as of today. Apple for instance helped The Daily’s team implementing subscriptions before the app’s launch giving them access to unreleased APIs not available to other developers, and News Corp. even tried to push the app to millions of eyeballs with a remarkable Super Bowl commercial. However, a few weeks ago rumors started to surface about The Daily’s slow decline in popularity and social media engagement, in spite of the publication even offering a website to read news coming from the iPad version.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.