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Survey Reveals How Consumers Use Their iPad

When the iPad went on sale just over a year ago, many were unsure of what people would use it for and the uncertainty has largely continued to today, where it is still a little vague as to how a tablet fits into people’s lives. Yesterday however, Business Insider published some fascinating data on a whole range of questions that surround the iPad and how it is used. The data was collated after Business Insider issued an extensive survey, on a wide variety of issues and questions, to more than 850 people.

Their survey revealed that for about 70% of respondents, there was only 1 iPad in their household and only about 23% has 2 in the one household – less than 7% had 3 or more iPads in their household. Nearly 40% had downloaded between 20 and 50 apps, whilst 30% had downloaded more than 50 apps – with few paying for more than 20 of those apps and only 6% paying for none. Below are some of the other more interesting results but jump over to The Atlantic for all the results.

  • 87.4% did not even consider an Android tablet before buying an iPad and 90% would not consider a BlackBerry PlayBook or HP TouchPad
  • The number of people with WiFi-only or the 3G iPad is fairly evenly split (52% to 48%)
  • Only 49% subscribe to a monthly 3G data plan (of those who have a 3G iPad)
  • 40% use the iPad as their primary computer
  • The most cited reasons for use of the iPad are; web browsing (35%), using social or communication apps (22%), watching video (12%), playing games (12%) and using all other apps (20%)
  • For consuming news, 38% would use the iPad’s web browser, 34% would use a news site’s app and 28% would use an aggregator like Reeder or Flipboard.
  • 72% read e-books on the iPad, mostly on iBooks but Kindle is a close second

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