Apple today posted a new ad for the MacBook Air, and it has a very different style to what we’ve seen in recent MacBook ads. Titled ‘Stickers’, this short and simple ad, filmed mostly with stop-motion, focuses on the back of the MacBook Air’s display where it is covered in dozens of different stickers. The ad features music from Hudson Mohawke and ends with the slogan “The notebook people love”.
You can view the full advert below, on Apple’s website or on their YouTube channel.
Unlock MacStories Extras
Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.
Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.
Starting at $5/month, with an annual option available.
Join the Club.
A Club MacStories membership includes:
- MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
- MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
- Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
- Access to occasional giveaways, discounts, and free downloads.