With its upcoming “Playbook”, RIM aims at redefining the rules of tablet devices and ship a tablet that’s both fun and focused on “serious” productivity tasks for businesses.
Many things had happened before RIM finally realized it was about time to take a second look at the mobile in Enterprise, and Apple has taken off.
Analyst Michael Walkley of Canacord Genuity told the National Post that he agrees with Jobs’ views of Apple having passed RIM and not seeing it catching up with Apple’s product line in the foreseeable future. And admittedly, with the stories we’ve heard recently it seems like Apple has really caught up on RIM’s position in enterprise.
More analysts weigh in:
Although RIM is attempting to make gains in this area as highlighted by the recent acquisition of California-based Cellmania, we believe the gap between RIM and the two leading competitors (Apple and Google) in the consumer market is increasing every quarter,” Sameet Kanade, a financial analyst with Northern Securities, was quoted as saying.
Kanade also agreed with Apple’s assertion that 80 percent of Forbes 500 companies have now started adopting iPhone 4 for their executives at the expense of the secure BlackBerry smart phones. “We believe the potential adoption of the iPhone by key RIM enterprise users may have a domino effect, creating further market disruption for RIM,” he said.
Like the wise men say, only time will tell. Or an iPad 2 with killer business features.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.