According to Industry Gamers, development studio EnsenaSoft has announced today they’re first developer to reach 1 million app downloads in the Mac App Store. Since arriving on the Mac App Store months ago, EnsenaSoft has released 31 educational and puzzle games / apps for the Mac, totaling 7,000 downloads on average each day.
We have incredible talent within our organization. The applications that they developed have become so popular, so quickly, with Mac consumers,” said Blanca Valencia, President of EnsenaSoft. “The Mac App Store has allowed us to compete with much larger developers and reach out to a much broader audience than we could have ever imagined. Through the store, Mac users throughout the world can now learn from, and experience, our tremendous applications first hand.
EnsenaSoft has both free and paid apps in the Mac App Store, and the large selection of software surely helped the developers achieve the important milestone. It still surprising however, that the announcement of 1 million downloads is coming from a relatively unknown name like EnsenaSoft, rather than more popular devs like Rovio (developers of Angry Birds) or Pixelmator, a popular image editor for OS X that generated $1 million in revenue in the first 20 days of Mac App Store availability. EnsenaSoft’s success could be a sign detailing the nature of the Mac App Store, which with recent updates to the homepage from Apple has proved to be the perfect platformfor games and kids-oriented products.
Soon after the launch of the Mac App Store on January 6, other stories of success confirmed the theory that a unified app marketplace for the Mac was something users had been looking forward to. Digital organizer Evernote reported 40,000 new Mac users in the first days of 2011, and the developer of Compartments, another Mac app, said he went from 7 sales a day to 1,500. Apple itself announced 1 million app downloads during the first day of Mac App Store. [via Macgasm]
