THIS WEEK'S SPONSOR:

SaneBox

Clean up your inbox today and keep it that way forever


iPad & Tablets Bring 200,000 New Subscribers to WSJ

There’s been quite a debate around the implementation of Apple’s new subscription policy for publishers (we’ll see the real consequences in June) and the problems faced by newspapers and magazine apps for the iPad, which most of the time don’t offer anything users couldn’t find already for free online, or in previously released printed formats. The funny thing is, sometimes the digital version costs even more than print, has a clunky purchase and download system and less content than the magazine. Newspapers, on the other hand, offer less news at a slower rate than a website. For this reason publishers have struggled, and Apple hopes to invert the situation with an easy to use subscription system that’s the first step towards a wider adoption of magazines and newspapers for the tablet. But in the meantime, the Wall Street Journal reports some interesting numbers.

The publication announced they added 200,000 new subscribers from tablets like the iPad, Nook, Kindle and Android devices in the past year. Now I’m no WSJ insider, but I guess most of these subscribers come from the popular WSJ iPad app, which is available for free in the App Store and requires a login for paid subscribers.

The 200k figure is a combination of News Corp’s paid subscriber base on all tablet-size devices, including the iPad, Android tablets, the Kindle, and the Nook. In contrast, the print edition currently represents a circulation of approximately 1.6 million.

The company hasn’t provided numbers for smartphones. With the iPad and Kindle being the ideal reading devices for many, lower performances on iPhones and Android devices wouldn’t be a surprise at all. [via Electronista]

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.