The Wall Street Journal reports Hearst, one of the major magazine and newspaper publishers in the United States, has agreed to Apple’s terms and will begin implementing iTunes subscriptions in three of its iPad apps starting with the July issues. The apps – Esquire, Popular Mechanics and O, The Oprah Magazine – will receive an update to enable monthly ($1.99) and annual ($19.99) subscriptions. The July timeframe seems to confirm the rumored deadline for publishers set on June on 30, when developers of existing “publishing apps” will have to update their software to sell subscriptions using Apple’s system.
In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said.
Starting with their July issues, apps for Esquire, Popular Mechanics and O, The Oprah Magazine, will be available through a new service from Apple that allows customers to sign up for subscriptions inside the apps and get billed automatically. Subscriptions to all three publications will be sold for $1.99 a month or $19.99 a year.
Hearst said it will eventually sell newspaper apps and other content it owns on a subscription basis through iTunes too.
Hearst is the first big name to jump on Apple’s subscription program, which started in February but failed to attract publishers as an initial debate on Apple’s 30% cut and optional sharing of subscribers’ personal information sparkled a controversy as to whether publishers should really consider iTunes as a viable alternative to web apps. Since February though, several app magazines and newspapers for the iPad started implementing subscriptions, some of them even reporting good results after a few weeks. Apple also began promoting iPad apps with subscriptions in its own App Store homepage, and as the June deadline approaches it looks like publishers will be forced to update their apps and accept Apple’s plan if they want to keep selling digital copies to iPhone and iPad users.
Unlock More with Club MacStories
Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.
In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.
The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.
Choose the Club plan that’s right for you:
- Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
- Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
- Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.
Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.
He can also be found on his two other podcasts on Relay FM – Connected and Remaster.
Instagram: @viticci |