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Doodle Jump Makes Deal with Hollywood Studio

The Doodle Jump developers Lima Sky have announced an unexpected deal with Hollywood studio Universal to bring movies into their popular iPhone game. What at first may sound like just another tie-in it’s actually something a bit more clever: Doodle Jump users will get a special Easter-themed level featuring the main character of upcoming Universal’s movie “Hop” as a bonus.

Doodle Jump isn’t new to “special levels” and themed-updates; a Hollywood deal, however, might increase the app’s popularity even more as Universal promotes Doodle Jump as the iPhone game featuring Hop.

How long is the road to Disney movies and Angry Birds now? [via TUAW]

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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Unwind, a fun exploration of media and more.

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