Avid has today brought its "pro-sumer" video production tools to the iPad with its new Avid Studio app. Avid is the maker of a number of high-end video and audio production tools that have also gained appeal in the pro-sumer marketplace.
The new iPad app is claimed to be a "distilled" version of their more complete film-editing applications available on the desktop. This certainly won't be a replacement for Avid's full-featured tools, but it may be good option for small projects or for people who want something a little bit more than what Apple's iMovie for iPad offers. Avid believes the app is a complement to their existing offerings with users able to transfer project files between the apps through iTunes or iCloud.
“We’ve seen a shift in how creation is happening, and it’s really happening on almost any device,” said Tanguy Leborgne, vice president of consumer and mobile technology strategy at Avid. “We think the tablet is more than just a consumer device; more and more people are creating on it.”
Priced at just $4.99 for the first month and $7.99 after that, the app is also priced at a very competitively for its capabilities. Pro-sumer video editing apps on the desktop start at least $60 and go up to $299, with Avid's desktop app itself at $129.99.