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Apple’s September 12 Keynote By The Numbers

As usual, Apple sprinkled facts, figures, and statistics throughout the keynote today. Here are highlights of some of those metrics from the event, which was held at the Steve Jobs Theater in Cupertino, California.

Apple Watch

  • The display is roughly 30% larger than the Series 3.
  • Up to 8 complications fit on one of Apple’s new Watch faces.
  • The speaker is 50% louder.
  • Series 4 40mm case dimensions: Height 40mm; Width 34mm; Depth 10.7mm.
  • Series 4 44mm case dimensions: Height 44mm; Width 38mm; Depth 10.7mm.


  • Apple is about to ship its 2 billionth iOS device.
  • The iPhone XS’s 5.8-inch display is bigger than the screen on the 8 Plus and features 2.7 million pixels and 458 ppi.
  • The screens on the iPhone XS and XS Max have 60% greater dynamic range than the iPhone X.
  • The display on the iPhone XS Max has 3.3 million pixels and the same pixel density as the iPhone XS.
  • The iPhone XR display has over 1.4 million pixels and a 326 ppi pixel density.
  • The A12 Bionic processor that powers the new iPhones is a 7nm chip with 6.9 billion transistors, a 6-core CPU (2 high power cores and 4 high-efficiency), a 4-core GPU that’s up to 50% faster than before, and an 8-core neural engine that can process 5 trillion machine learning operations per second.
  • The neural engine works up to 9 times faster on Core ML operations and uses less than 1/10 the energy.
  • Apps launch up to 30% faster with the A12 Bionic chip.
  • Size and Weight:
    • iPhone XR
      • Height: 5.94 inches (150.9 mm); Width: 2.98 inches (75.7 mm); Depth: 0.33 inch (8.3 mm).
      • Weight: 6.84 ounces (194 grams).
    • iPhone XS
      • Height: 5.65 inches (143.6 mm); Width: 2.79 inches (70.9 mm); Depth: 0.30 inch (7.7 mm).
      • Weight: 6.24 ounces (177 grams).
    • iPhone XS Max
      • Height: 6.20 inches (157.5 mm); Width: 3.05 inches (77.4 mm); Depth: 0.30 inch (7.7 mm).
      • Weight: 7.34 ounces (208 grams).
  • Water Resistance
    • iPhone XS and XS Max
      • Rated IP68 (maximum depth of 2 meters up to 30 minutes) under IEC standard 60529
    • iPhone XR
      • Rated IP67 (maximum depth of 1 meter up to 30 minutes) under IEC standard 60529

iPhone Camera

  • The wide angle rear-facing cameras on the iPhone XR, XS, and XS Max are 12MP.
  • The rear-facing camera on the iPhone XS and XS Max have a f/1.8 wide-angle lens and f/2.4 telephoto lens. The iPhone XR has a single, wide-angle f/1.8 lens.
  • The front-facing camera is has a 7MP, f/2.2 telephoto lens that is 2 times as fast as the iPhone X’s.
  • The iPhone XS and XS Max image signal processor can run 1 trillion operations on every photo you take.

iPhone Battery Life

  • The iPhone XS gets 30 minutes more battery life than the X and the XS Max, 1.5 hours more.
  • The iPhone XR gets 1.5 hours more battery life than the iPhone 8 Plus.

You can also follow all of our Apple event coverage through our September 12, 2018 hub, or subscribe to the dedicated September 12, 2018 RSS feed.

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