Endpoint Security for Teams That Want to Meet Compliance Goals without Sacrificing Privacy

Apple’s September 12 Keynote By The Numbers

As usual, Apple sprinkled facts, figures, and statistics throughout the keynote today. Here are highlights of some of those metrics from the event, which was held at the Steve Jobs Theater in Cupertino, California.

Apple Watch

  • The display is roughly 30% larger than the Series 3.
  • Up to 8 complications fit on one of Apple’s new Watch faces.
  • The speaker is 50% louder.
  • Series 4 40mm case dimensions: Height 40mm; Width 34mm; Depth 10.7mm.
  • Series 4 44mm case dimensions: Height 44mm; Width 38mm; Depth 10.7mm.


  • Apple is about to ship its 2 billionth iOS device.
  • The iPhone XS’s 5.8-inch display is bigger than the screen on the 8 Plus and features 2.7 million pixels and 458 ppi.
  • The screens on the iPhone XS and XS Max have 60% greater dynamic range than the iPhone X.
  • The display on the iPhone XS Max has 3.3 million pixels and the same pixel density as the iPhone XS.
  • The iPhone XR display has over 1.4 million pixels and a 326 ppi pixel density.
  • The A12 Bionic processor that powers the new iPhones is a 7nm chip with 6.9 billion transistors, a 6-core CPU (2 high power cores and 4 high-efficiency), a 4-core GPU that’s up to 50% faster than before, and an 8-core neural engine that can process 5 trillion machine learning operations per second.
  • The neural engine works up to 9 times faster on Core ML operations and uses less than 1/10 the energy.
  • Apps launch up to 30% faster with the A12 Bionic chip.
  • Size and Weight:
    • iPhone XR
      • Height: 5.94 inches (150.9 mm); Width: 2.98 inches (75.7 mm); Depth: 0.33 inch (8.3 mm).
      • Weight: 6.84 ounces (194 grams).
    • iPhone XS
      • Height: 5.65 inches (143.6 mm); Width: 2.79 inches (70.9 mm); Depth: 0.30 inch (7.7 mm).
      • Weight: 6.24 ounces (177 grams).
    • iPhone XS Max
      • Height: 6.20 inches (157.5 mm); Width: 3.05 inches (77.4 mm); Depth: 0.30 inch (7.7 mm).
      • Weight: 7.34 ounces (208 grams).
  • Water Resistance
    • iPhone XS and XS Max
      • Rated IP68 (maximum depth of 2 meters up to 30 minutes) under IEC standard 60529
    • iPhone XR
      • Rated IP67 (maximum depth of 1 meter up to 30 minutes) under IEC standard 60529

iPhone Camera

  • The wide angle rear-facing cameras on the iPhone XR, XS, and XS Max are 12MP.
  • The rear-facing camera on the iPhone XS and XS Max have a f/1.8 wide-angle lens and f/2.4 telephoto lens. The iPhone XR has a single, wide-angle f/1.8 lens.
  • The front-facing camera is has a 7MP, f/2.2 telephoto lens that is 2 times as fast as the iPhone X’s.
  • The iPhone XS and XS Max image signal processor can run 1 trillion operations on every photo you take.

iPhone Battery Life

  • The iPhone XS gets 30 minutes more battery life than the X and the XS Max, 1.5 hours more.
  • The iPhone XR gets 1.5 hours more battery life than the iPhone 8 Plus.

You can also follow all of our Apple event coverage through our September 12, 2018 hub, or subscribe to the dedicated September 12, 2018 RSS feed.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.