The Apple Watch Nike+, with its special band, watch faces, and fitness features was released on October 28, 2016. Today, Nike released a series of ads titled The Man Who Kept Running starring actor-comedian Kevin Hart to show off the new watch.
The ads follow Hart as he leaves to try his new Apple Watch Nike+. The premise is that Hart disappears, but is found months later by a film crew as he runs through the desert 700 miles from home.
Each of the seven ads plays off of the question posed by the scheduling feature of the Nike+ Run Club watch app: ‘Are we running today?’ For Hart, the answer is always ‘yes.’ Each spot also highlights a unique feature of the Nike+ version of the Apple Watch that sets it apart from the regular Series 2 version.
Here is the ad that sets up the storyline for the series. The other videos can be viewed after the break.