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Apple Releases Two Pride Watch Bands and a New Pride Watch Face

Apple has released two Pride Edition Apple Watch bands to coincide with International Day Against Homophobia, Transphobia, and Biphobia, which is today. The company also announced a new Pride watch face that coordinates with the colors of the new Pride Edition Braided Solo Loop band and will be released as part of a future watchOS update.

Apple explains in its press release that:

The Pride Edition Braided Solo Loop artfully weaves together the original rainbow colors with those drawn from various Pride flags to represent the breadth of diversity among LGBTQ+ experiences and the history of a movement that has spanned generations. Black and brown symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.

The Pride Edition Braided Solo Loop is available now on for $99.

The company also released the Pride Edition Nike Sport Loop with the six colors of the original rainbow and reflective materials to enhance visibility when outdoors at night, which is $49 and available now.

This year’s Pride bands also incorporate an App Clip in the packaging to make it easier for customers to add the coordinated Pride watch face.

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