This Week's Sponsor:

Whisper Memos

Turn Your Ramblings into Paragraphed Articles, Sent Right to Your Email Inbox

Apple Q1 2019 Results - $84.3 Billion Revenue, the First Holiday Quarter Decline Since the iPhone’s Introduction

Apple has just published its financial results for Q1 2019, which is the company’s holiday quarter. The company posted revenue of $84.3 billion, which is the first holiday quarter decline in sales since the iPhone’s introduction. Apple CEO Tim Cook said:

“While it was disappointing to miss our revenue guidance, we manage Apple for the long term, and this quarter’s results demonstrate that the underlying strength of our business runs deep and wide,” said Tim Cook, Apple’s CEO. “Our active installed base of devices reached an all-time high of 1.4 billion in the first quarter, growing in each of our geographic segments. That’s a great testament to the satisfaction and loyalty of our customers, and it’s driving our Services business to new records thanks to our large and fast-growing ecosystem.”

Estimates and Expectations for Q1 2019 and the Year-Ago Quarter (Q1 2018)

Apple’s original revenue guidance for Q4 2018 fell between $89 billion and $93 billion but was revised downward to $84 billion in a letter from CEO Tim Cook to shareholders that was released on January 2, 2019. Gross revenue which was originally estimated to be between 38% and 38.5%, was revised to 38% in Cook’s letter.

Going into today’s earnings call, Bloomberg reported that:

For Apple, the slowdown is expected to continue with fiscal second-quarter revenue of $59 billion, according to analyst estimate data compiled by Bloomberg. That would be a year-over-year decline of about 4 percent.

In the year-ago quarter (Q1 2018), Apple earned $88.3 billion in revenue. During that quarter Apple sold 77.3 million iPhones, 13.2 million iPads, and 5.1 million Macs. As announced on Apple’s last earnings call, the company did not report Q1 2019 unit sales for any of its products.

Graphical Visualization

Below, we’ve compiled a graphical visualization of Apple’s Q1 2019 financial results.

Apple Q1 2019 on Twitter

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.