Amazon today has announced a new partnership with Apple that brings the full Apple Podcasts catalog to all Alexa-enabled devices in the U.S.:
Beginning today, Alexa customers in the U.S. will be able to listen to more than 800,000 podcasts available through Apple Podcasts on their Alexa-enabled device.
Whether you’re listening at home or on the go, you don’t need to worry about losing your spot. Link your account in the Alexa app using your Apple ID, and you can seamlessly pick up where you left off listening on the Apple Podcasts App or your Alexa device. Pause the subscribed episode you’re listening to in the Apple Podcasts app on your commute, and continue listening with your Alexa device at home by asking Alexa to resume the podcast.
When you first start using Apple Podcasts on an Alexa device, you’ll need to specify “on Apple Podcasts” in your command; for example, “Alexa, play The Daily from yesterday on Apple Podcasts.” However, you can remove that requirement by setting Apple as your default podcast provider.
If you’d like to make Apple Podcasts your preferred podcast provider with Alexa, you can set Apple Podcasts as your default podcast provider in the Alexa app. To do so, open the Alexa app, go to Settings, select Music & Podcasts, and link/manage new services. Then, each time you request a podcast, we’ll prioritize playing it from Apple Podcasts if it’s available.
This announcement marks a major expansion of Apple Podcasts and the latest evidence of Apple’s multi-platform services strategy. Just last year, Apple Music arrived on Alexa devices, and earlier this fall the Apple TV app debuted on Amazon Fire TV. Those two moves were in some ways less surprising than this one though, since they both involved granting access to Apple’s paid services, Music and TV+. Apple Podcasts, on the other hand, is entirely free, at least at the moment. Rumors have indicated Apple may be funding some exclusive new podcast content, but it’s unknown whether that will be part of a forthcoming paid subscription service, or simply an added perk of using Apple Podcasts.
Spotify this past year has made significant moves in the podcasting space, and it’s likely that their efforts, which have developed real momentum in the market, are propelling Apple to invest more heavily in its own podcast ecosystem – great news for users.