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Apple Enters Agreement to License Rovi’s Technologies

MacRumors is reporting that Rovi, founded as “Macrovision” in the 1980s, has entered an agreement with Apple, Inc. to license its intellectual properties.

The filing reports:

Rovi Corporation (the “Company”) announced today that it has entered into a multi-year agreement with Apple Inc. whereby Apple shall license intellectual property from the Company. The specific terms of the license agreement are confidential.

As MacRumors further reports, Rovi offers technologies for interactive TV program guides and maintains a database with TV shows, music and movies metadata. Could this be related to Apple’s plans to move iTunes in the cloud?

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