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Apple Confirms: Media Event On September 10

As first reported by The Loop’s Jim Dalrymple, Apple has today sent invitations to selected members of the press for a September 10th media event on Apple’s campus in Cupertino. The date of the event was also reported by AllThingsD’s Ina Fried last month.

According to speculation from the past few months, Apple’s event will focus on the introduction of new iPhone models, namely the successor to the iPhone 5 (so far unofficially called the “iPhone 5S”) and a possible new lower-price entry in the iPhone line – the “iPhone 5C”. Our Cody Fink shared his thoughts on the possibility of an entry-level iPhone back in July; as for the iPhone 5S, recent rumors have suggested that the device may include a fingerprint sensor, improved camera, and a golden color option.

Apple’s new major iOS update, iOS 7, is also expected to make its formal debut at the media event. Originally announced at Apple’s developer conference in June, iOS 7 has seen six beta releases for registered developers throughout the summer with changes and improvements to the redesign and new features that Apple unveiled in June. Typically, Apple releases “golden master” builds of iOS updates at its September media event, so an iOS 7 GM is to be expected on September 10, with Apple asking developers to start submitting iOS 7 apps to the App Store shortly after. Other software releases that may make an appearance on September 10 include OS X Mavericks, a new version of iTunes with iTunes Radio support, redesigned Apple apps (such as iWork) for iOS 7, and a new version of with an iOS 7-matching redesign.

As shared by Tim Bradshaw, the event’s invitation reads “This should brighten everyone’s day”, possibly hinting at the new iOS 7 and (rumored) iPhone 5C colors.

We’ll be covering Apple’s September 10 announcements with a dedicated hub on MacStories. You can subscribe to this tag page via RSS to receive every update for Apple’s September 10 media event.

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