In 2009, Apple introduced iTunes LP content as an enticement for music fans to purchase full albums. The format bundled an album with additional material like bonus tracks, liner notes, videos, and other extras. Earlier today, the UK-based website Metro reported that it had seen an email message from Apple to music industry professionals announcing that it will not accept iTunes LP content after March 2018, which Apple subsequently confirmed to The Verge.
While iTunes LP submissions will end this month, existing iTunes LPs will not be depreciated. Not only will these iTunes LPs continue to be available, but users will still be able to download any previous or new purchases of iTunes LPs at any time via iTunes.
The decision to no longer offer new iTunes LP content is not surprising in light of the decline of music sales industry-wide and the rise of streaming services like Apple Music.