This Week's Sponsor:


Endless Clipboard for Mac and iOS Devices

Apple Announces TV App

Apps as the future of TV creates a problem. Apps are isolated silos of content not unlike channels on cable TV, but harder to switch between. Today, Apple announced its solution. Jen Folse, a design lead at Apple, explained that the solution is, not surprisingly, an app.

Apple took a stab at the discovery shortcomings of tvOS with the Siri Remote. Introduced with the fourth generation Apple TV, the remote allows you to execute voice searches across many, but not all, content providers simultaneously. Today, Apple announced at an event in Cupertino that it will also tackle content discovery with a new app.

The app announced today is called TV and will be integrated with the upcoming Single Sign-on feature that was announced at WWDC in June. Single Sign-on allows users to enter their cable TV credentials into the Apple TV’s settings once to get access to content in any participating app that requires a cable TV subscription. Originally anticipated to launch with tvOS 10, which debuted alongside iOS 10 in September, Single Sign-on has not yet launched.

During the event in Cupertino, Apple said that the TV app will recommend content across apps installed on customers’ Apple TVs based on the apps a customer has downloaded as well as media watched, purchased, and rented. TV will also be available on iOS devices, unifying TV and movie watching across iOS and tvOS. In addition, TV will include curated suggestions based on user’s watching habits.

Unfortunately, not all content providers will participate in TV. According to Recode, Netflix, which was an early third-party supporter of search on the Siri Remote, will not be part of the guide, which leaves a rather large hole in the app at launch.

The TV app will be available as a free download on the US App Store in December.

You can also follow all of the MacStories coverage of today’s Apple’s keynote through our October 27 Keynote hub , or subscribe to the dedicated October 27 Keynote RSS feed.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.