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Apple Airs New iCloud Commercial: Harmony

Earlier today Apple posted a new TV ad on its website and YouTube channel, this time about iCloud. Carrying a new tag line “Automatic. Everywhere. iCloud.”, the commercial focuses on practically every functionality of Apple’s cloud service, from Photo Stream and Calendar sync to app downloads, Address Book sync, and iBooks. In particular, the ad shows the kind of integration that’s possible with iCloud – the video briefly touches upon Automatic Downloads from one device to another, and more prominently features Photo Stream for photos and calendar events synced across devices.

The YouTube description of the ad reads:

With iCloud, the stuff you love is everywhere you need it. Automatically.

It’ll be interesting to see whether Apple will start using this new “Automatic. Everywhere.” marketing slogan elsewhere. In the meantime, check out the video below.

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