This Week's Sponsor:

Listen Later

Listen to Articles as Podcasts

Angry Birds’ Next Level: The Super Bowl

It finally happened: Angry Birds is officially going mainstream. And not in yet another TV show that briefly mentions the app – in a Super Bowl commercial. As reported by AdAge, 20th Century Fox has teamed up with Rovio, makers of Angry Birds, to launch a commercial about the upcoming animated film Rio which will feature Angry Birds and a code to enable a secret level in the game. Fox and Rovio will also launch a special version of the popular iOS app called “Angry Birds Rio” in March, where characters of the movie and the game will merge into a single storyline.

The code that will be given in the Super Bowl ad will grant access to a level that, once completed, will further enable users to enter a contest to attend the premiere of the movie “Rio” in Rio de Janeiro on March 22nd. AdAge also reports about the spot:

Fox said the spot will be the first Super Bowl ad that requires viewers to pause the spot and watch frame-by-frame to capture an embedded code. Other marketers are adopting somewhat similar tactics, however, in their Super Bowl ads this year.

The Angry Birds social phenomenon looks unstoppable and, frankly, it seems like it’s moving even too fast for a game that was nothing a year ago. Still, what Rovio is doing is impressive marketing-wise, but I hope the infamous birds won’t end up on McDonald’s happy meals anytime soon.  Rovio is also rumored to be working on a real sequel to the original game, which should feature a “pigs point of view” and a brand new gameplay.

Unlock More with Club MacStories

Founded in 2015, Club MacStories has delivered exclusive content every week for over six years.

In that time, members have enjoyed nearly 400 weekly and monthly newsletters packed with more of your favorite MacStories writing as well as Club-only podcasts, eBooks, discounts on apps, icons, and services. Join today, and you’ll get everything new that we publish every week, plus access to our entire archive of back issues and downloadable perks.

The Club expanded in 2021 with Club MacStories+ and Club Premier. Club MacStories+ members enjoy even more exclusive stories, a vibrant Discord community, a rotating roster of app discounts, and more. And, with Club Premier, you get everything we offer at every Club level plus an extended, ad-free version of our podcast AppStories that is delivered early each week in high-bitrate audio.

Choose the Club plan that’s right for you:

  • Club MacStories: Weekly and monthly newsletters via email and the web that are brimming with app collections, tips, automation workflows, longform writing, a Club-only podcast, periodic giveaways, and more;
  • Club MacStories+: Everything that Club MacStories offers, plus exclusive content like Federico’s Automation Academy and John’s Macintosh Desktop Experience, a powerful web app for searching and exploring over 6 years of content and creating custom RSS feeds of Club content, an active Discord community, and a rotating collection of discounts, and more;
  • Club Premier: Everything in from our other plans and AppStories+, an extended version of our flagship podcast that’s delivered early, ad-free, and in high-bitrate audio.