Last week, Apple announced they would reach the 1 million Apple TV units sold in a few days. According to John Paczkowski at Digital Daily, today Apple confirmed 1 million Apple TVs have been sold in three months since its release date:
Last Tuesday Apple said it expected sales of its next generation Apple TV to top one million units before Christmas. Today the company confirmed to me that they did just that. Seems the addition of AirPlay support for wireless streaming, better iOS integration and the device’s aggressive new $99 price point have done quite a bit to spike sales of Apple’s so-called “hobby.
That’s indeed an impressive result for what Apple used to call a “hobby”. I guess this is the effect iOS has on devices, and we haven’t seen apps on the Apple TV yet.
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Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, and Dialog, a show where creativity meets technology.
He can also be found on his two other podcasts on Relay FM – Connected and Remaster.
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