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Steve Ballmer On “Various Tablets”

Steve Ballmer On “Various Tablets”

From Ars Technica’s interview with Steve Ballmer:

I won’t give you an answer, because it will all depend on what you want, and we’re going to have various things coming at various times coming over the next months and years, and some things, I think you will see things that you will fall [in love with]—I know I’m seeing things that I’ll fall in love with, and I know there will be more things that I desire.

Here’s the difference between Apple and Microsoft. Apple knows what you want, or at least leads you to think you want what they’re offering. It’s a rather simple strategy. Microsoft, or the current Microsoft in the Ballmer-era, is going to have “various things” coming at “various times”. The HP Slate demand provides a good example.