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Nokia CEO’s Leaked Memo Mentions Apple, iPhone Marketshare

Nokia CEO’s Leaked Memo Mentions Apple, iPhone Marketshare

An allegedly leaked memo of Nokia CEO Stephen Elop sets the record straight on Nokia’s position on a “burning platform” and the success of Apple in the past three years:

In 2008, Apple’s market share in the $300+ price range was 25 percent; by 2010 it escalated to 61 percent. They are enjoying a tremendous growth trajectory with a 78 percent earnings growth year over year in Q4 2010. Apple demonstrated that if designed well, consumers would buy a high-priced phone with a great experience and developers would build applications. They changed the game, and today, Apple owns the high-end range.

The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.

Awareness is the first step to build better products. Full memo available here.