This week's sponsor

Atoms

The World's First Shoe to Come in Quarter Sizes


Zane Lowe on Why Apple Music Is in the Storytelling Business

Speaking of Apple Music and Billie Eilish, Tim Ingham, writing at Music Business Worldwide, has an interview with Zane Lowe. It's a good interview that covers a range of topics from how Lowe builds relationships with artists to what differentiates Apple Music and what they see in Billie Eilish.

An artist like Billie Eilish thinks in sounds, she thinks in colors, she thinks in visuals, she thinks in collaborations, she thinks in all kinds of different forms of creativity. When you’re dealing with an artist like that, it opens all these other areas that you can help build things around.

With Billie, there’s color everywhere, this attitude and it’s like, ‘Wow, this is really interesting.’ At Apple, because of where we’ve all come from, we understand streaming, but [we’re thinking], ‘How can we make a streaming service that is deeper and more layered and speaks to the aspects of music we grew up loving?’

I don’t ever want to look back on my time in the streaming era and think, ‘Yeah man, great job at just building a utility.’

Functionality is so important; [a service] needs to work and it needs to be intuitive. But there should 100% be room for creative discovery and it should be 100% driven by the artists, or at least in collaboration with artists.

See also: this interview with Billie Eilish and her brother/co-writer Finneas and Zane Lowe from last month. It was originally posted on Beats 1 but you can also watch the YouTube video below.