Every year, the National Association of Broadcasters holds a trade show spotlighting advancements in technology in the media and entertainment industries. Jeff Benjamin, who produces much of 9to5Mac’s video content, was on hand for the show this week and reports that mobile video production was one of the highlights of the show:
The first thing that I noticed about this year’s show, is that some of the major players in the mobile video editing space planned their booths to be adjacent to one another. This was a smart move, as it created a stronger presence for mobile video editing than in years before.
I also noticed that there was a significant uptick in foot traffic than in the past. Some of this can be attributed to the way the booths were organized, but I feel like mobile video editing has gained more legitimacy as a whole as people come to grips with how powerful the available apps, tools, and hardware have become.
Benjamin’s story includes details on upcoming updates to LumaFusion and Filmic Pro that are in the works as well as a new app coming later this year from Filmic called Filmic Audio that allows one iOS device to be used as a remote audio recorder that will sync its recordings with video filmed using Filmic Pro on a second iOS device. Benjamin also previews an update coming to the Gnarbox, an outboard storage and backup solution, which is designed to be used by photographers and videographers wired or wirelessly with iOS devices, and the Movi Cinema Robot, an iPhone gimbal that is gaining Filmic Pro integration soon.
Mobile video production is one of the most interesting pro areas for which iOS devices are being used currently as was recently highlighted by Jonathan Morrison who has used apps like LumaFusion to produce YouTube videos. As Benjamin points out, mobile video production is clearly on Apple’s radar based on the company’s behind the scenes look at how it shot some of its recent iPad Pro ads. I too hope Apple’s interest foreshadows the arrival of new iOS 13 features that will simplify video and audio production.