I’m fascinated by Apple’s choice to pick Julie Adenuga as the DJ for Beats 1 in London. I wasn’t familiar with her work before, but she seems exactly like the type of music expert and entertainer that could make Beats 1 an important part of Apple Music. The Fader profile on her contains a lot of interesting details:
Adenuga’s radio career began at Rinse FM in 2010, shortly before the UK pirate station got its official FM status. Along with her BFF Sian Anderson—now a BBC Radio 1Xtra DJ—she took a gamble on asking the station managers for a show, despite having zero experience. “We didn’t have a clue what we were doing,” Adenuga remembered in her official Rinse bio a couple of years ago. The pair went in to record their first show armed with nothing but great taste in music and a willingness to chat for hours. A producer showed them how to operate a CDJ on the fly, because they couldn’t mix; “we’d just stop and start tunes. We had no DJ experience, but we just played the music and were talking rubbish. It worked. Luckily.” Bringing the rare combination of fire music selections and a banging sense of humour to the station, Adenuga and Anderson hosted a show called Mewzik Box from 2010 - 2011, taking a weekly 11am - 1pm slot.
Noisey has also a good article on Adenuga’s career.