Chance Miller published an excellent exposé on the downfall of Brydge, an iPad, Mac, and Microsoft Surface accessory maker. The company got its start with a Kickstarter campaign in 2012, and for a time, its keyboard accessories were a popular choice among iPad users, including me.
However, as Chance explains, Brydge’s fortunes took a turn for the worse as it was forced to compete head-on with Apple’s Magic Keyboard, later spiraling out of control as its cash flow ran out:
Brydge, a once thriving startup making popular keyboard accessories for iPad, Mac, and Microsoft Surface products, is ceasing operations. According to nearly a dozen former Brydge employees who spoke to 9to5Mac, Brydge has gone through multiple rounds of layoffs within the past year after at least two failed acquisitions.
As it stands today, Brydge employees have not been paid salaries since January. Customers who pre-ordered the company’s most recent product have been left in the dark since then as well. Its website went completely offline earlier this year, and its social media accounts have been silent since then as well.
From what former employees told 9to5Mac, it appears that a number of factors contributed to its downfall, but the saddest part of the story is how Brydge treated its employees, keeping them in the dark and, in many cases, unpaid to this day.