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Apple’s USB Power Adapter Takeback Program

Mark Gurman:

Following controversy in recent weeks regarding the safety of counterfeit and third-party USB charging adapters for the iPhone, iPod, and iPad, Apple has announced a new trade-in program for these adapters. The program will be held at both official Apple Retail Stores and Authorized Apple Resellers.

Apple writes:

Recent reports have suggested that some counterfeit and third party adapters may not be designed properly and could result in safety issues. While not all third party adapters have an issue, we are announcing a USB Power Adapter Takeback Program to enable customers to acquire properly designed adapters.

Customer safety is a top priority at Apple. That’s why all of our products — including USB power adapters for iPhone, iPad, and iPod — undergo rigorous testing for safety and reliability and are designed to meet government safety standards around the world.

This is an intelligent move by Apple following the recent controversy on counterfeit adapters. Customers who will turn in at least one USB adapter and bring an iOS device to an Apple Retail Store or participating Apple Authorized Service Provider will get a special pricing of $10 (or the equivalent in China); special pricing is valid until October 18, 2013.

Recently, Apple also posted a webpage that details how customers can properly identify Apple USB power adapters.