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Hasbro Is Bringing 3D To The iPhone

In what looks like an effort to replicate what Nintendo is doing with the upcoming 3DS portable gaming device, Hasbro has unveiled an accessory called My3D that will bring 3D viewing to iPhones and iPods, the Associated Press reports. The device looks ridiculously similar to a pair of binoculars and users will have to insert the iPhone in it.

The My3D will retail at $30 and it seems that Hasbro worked closely to Apple during the development of the product. My3D-specific apps will be released in the App Store.

The nation's second-largest toy maker is set to unveil to investors on Tuesday a handheld device called My3D that attaches to the two Apple Inc. devices. It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It's aimed at both children and adults.

Now the interesting part:

Hasbro is confident it will and says it has teamed up with Dreamworks Animation, whose movie "Megamind" hit theaters last weekend, to develop material.

Separately, Hasbro's My3D will use content from a 3-D television network from Discovery, Sony and Imax scheduled to make its debut next year. Viewers will be able to see trailers and exclusive behind-the-scenes snippets from films for up to 20 minutes.

This has a chance to be popular among kids. But adults? I really don't see me wearing a pair of binoculars to use an iPhone. [via MacRumors]