This week's sponsor


The World's First Shoe to Come in Quarter Sizes

With Help from Adobe, Wired Releases Its First iPad App

Wired has released its first magazine app for the iPad. Available at $4.99 in the App Store, the application is very nice, has a lot of interactive content and enables users to jump back and forth between the different sections of the magazines. There are some great touches like animated 360 images, vertical stacks to organize content and music to enhance the reading experience. Overall, it's a great app.

Wired's Chris Anderson:

"The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics. We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3.

To deliver this rich reading environment, we’re using new digital publishing technology developed by Adobe. The yearlong effort, spearheaded by Wired creative director Scott Dadich, will allow us to simultaneously create both the print magazine and the enhanced digital version with the same set of authoring and design tools."

If you remember, Wired had to ask Adobe to rewrite the app using Obj-C after Apple changed the rules of the App Stored and banned third party code compilers like the infamous Flash tool. Chris Anderson says that this is the "first digital edition" of the app, and I wouldn't be surprised to see better iterations coming as the developers refine their Cocoa Touch and Objective-C skills. We'll see.

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it's also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It'll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we're working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.