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Flurry Analytics Suggests In-App Purchases Generate More Revenue

In-app purchases are something we often don’t think about when playing a game or adding more features to the latest application. “This gravity gun is only an extra ninety-nine cents, and I love this game. So why not?” As customers spend on the latest upgrades, updates, and ad-free in-app purchases, Flurry reports that this model works considerably well. TUAW writes:

Previously to 2010, the games tracked were generating only a few bucks per user per year, but in January the total jumped to around $9, and it’s now in the double digits. Flurry says that money doesn’t include ad revenue – it’s strictly profit from in-app purchases, either unlocking features or selling virtual goods.

Flurry is reporting that as of June, they’re generating $14.66 per user per year. The idea is to get someone interested in your product, then give them the opportunity to add the features they need for an enjoyable experience. More often than not, in-app purchases turn a pretty good profit.

[via TUAW]

Nokia and HTC Respond to Apple’s Press Conference

Following RIM, Nokia and HTC have publicized their responses against Apple concerning their mobile devices. Nokia’s response:

In general, antenna performance of a mobile device/phone may be affected with a tight grip, depending on how the device is held. That’s why Nokia designs our phones to ensure acceptable performance in all real life cases, for example when the phone is held in either hand. Nokia has invested thousands of man hours in studying how people hold their phones and allows for this in designs, for example by having antennas both at the top and bottom of the phone and by careful selection of materials and their use in the mechanical design.

HTC came to the defense of their Droid Eris by comparing the numbers. Pocket-Lint writes:

“Approximately .016% of customers,” Eric Lin, the company’s global PR and online community manager exclusively revealed to us before adding that “we have had very few complaints about signal or antenna problems on the Eris.”

Weighing in, it’s fair to say that you have to intentionally grip (pretty tightly) a Blackberry, an HTC Droid Eris, or a Nokia phone to have it drop bars. Where you could accidentally touch “the spot” on an iPhone 4, you have to try pretty hard to do it on competitors phones. I don’t think I’m being unreasonable – that’s my honest observation. I do think Apple reached a bit too far in trying to expose other smartphones – if it’s arguably a “non-issue” on the iPhone 4, why explore “non-issues” on other phones?

[via Engadget (Nokia) and Pocket-Link (HTC)]

Terminology, An App for the English Language

When Federico passed this application onto me, I was virtually told nothing about it. And without any precursor I sat looking at a rather drab icon on an iPad homescreen thinking, “This is going to be really lame.” Already I had judged a book by its cover, and that was a mistake. Terminology for the iPad is a dictionary, thesaurus, and all around word browser for the English language that’s become useful in my daily workflow.

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The iPhone 4 By the Numbers

I really appreciate Apple’s honesty when it came to this press conference, which was backed by real acquired data. TUAW and The Next Web have put Apple’s figures into perspective, so let’s review.

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