Update: Apple has confirmed the campaign with an official press release and webpage. The campaign, called Apps for (RED), will feature 25 apps and all proceeds from November 24 to December 7 will go to the Global Fund to fight AIDS. Apps for (RED) is the first global App Store campaign for this cause, and developers have created RED-inspired content for it.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
In addition to Apps for (RED), Apple will donate a portion of sales from Black Friday and Cyber Monday from retail and online stores. More details are available at Apple’s new (RED) website.
Original post follows below with updated list of apps.







