One of the big questions heading into today’s WWDC keynote was how Apple would address its AI efforts. After a splashy introduction last year followed by a staggered rollout and the eventual delay of the more personalized Siri, it was unclear how much focus the company would put on Apple Intelligence during its big announcement video.
Surprisingly, they came right out of the gate with a segment on Apple Intelligence, even going so far as to mention the fact that the more personalized Siri needed more time; it’s slated to be released “in the coming year.” But SVP of Software Craig Federighi also said that Apple Intelligence had progressed with more capable and efficient models and teased that more Apple Intelligence features would be revealed throughout the presentation. Rather than dedicating a significant portion of the keynote just to AI features, the company returned to a platform-centered structure for the rest of the video and mentioned Apple Intelligence as it related to each OS.
In its second year, Apple Intelligence is set to expand in more ways than one. Perhaps most excitingly, third-party developers will soon have access to Apple Intelligence’s on-device foundation model, enabling them to implement AI features in their apps that work offline in a privacy-respecting way. And because the framework is local, it will be available to developers at no additional cost with no API fees.