Mac App Store Review Guidelines Breakdown
Nilay Patel at Engadget takes a look at Apple’s review guidelines for the Mac App Store. This caught my attention:
Posts in links
Mac App Store Review Guidelines Breakdown→
David Pogue: “Office for Mac Isn’t an Improvement”→
David Pogue: “Office for Mac Isn’t an Improvement”
The new Office suite has gotten rave reviews from my counterparts at other publications. Clearly, something must be wrong with me; I think that, in day-to-day usability, Office 2011 is a big step backward.
The Mac suite now includes the Ribbon, a horizontal toolbar that’s built into Office for Windows. What I don’t get is this: Last time I checked, computer screens were all wider than they are tall. The last thing you’d want to do is to eat up *vertical* screen space with interface clutter like the Ribbon. Don’t we really want those controls off to the side, like the Formatting Palette in the previous Mac Office?
Walt Mossberg loved the new Outlook. Pogues hates it.
An Open App Store On The Mac→
An Open App Store On The Mac
A number of prominent app developers would have to commit to supporting an open Mac app store, by making their apps available on that store. These announcements would pretty much have to happen this week in order to have enough impact to sway the course of discussion. There’s no reason these would have to be exclusive, or say anything negative about Apple’s app store, but could just be expressions of these developers pursuing every distribution option available.
Interesting ideas based on Sparkle and Growl, but not going to happen. The Mac App Store will likely become most people’s way to discover and install Mac apps; developers’ websites will be there for demos and trials. And for apps that can’t go through Apple’s approval process.
The Air’s Place In An iPad World→
The Air’s Place In An iPad World
In fact, the MacBook Air’s biggest competition is the iPad. Both can be used as a standalone product, but really shine when used as a secondary device. Both have great battery life and are thin and light. The smaller Air is even close to the size of the iPad.
The difference of course is all about software. For some people, iOS just doesn’t meet their needs. The new 11.6″ MacBook Air offers all of the features of Mac OS X in the smallest package ever. For people who need a full-blown computer that can go just about anywhere, the Air is an obvious choice. For everyone else, though, the iPad is really, really hard to ignore.
The iPad is similar in size to the new Air, and it’s cheaper. But don’t forget and don’t underestimate the importance of a small device running OS X at an acceptable form factor. For some people working in certain conditions with very few space available and frequent travelers, the 11.6-inch Air is a God-send.
Marco Arment On The New MacBook Air→
Marco Arment On The New MacBook Air
Insightful analysis by Arment:
The 11” looks impressively tiny, but realistically, most people are unlikely to see significant benefits in portability or practicality from the 11” over the 13”. There are very few situations in which you’d be able to comfortably carry or use the 11” but not the 13”.
The 11” screen resolution of 1366x768 is great for its size, but it’s going to bevery cramped, especially vertically. Screen size is very important and noticeable in everyday use, and it’s often the limiting factor for how much work advanced users can comfortably get done on a laptop.
The 11” is also significantly slower and with less battery life, although these are less important factors.
The whole post is a must-read. Although in my opinion, that 11-inch model is damn tempting.
Apple in Business Land→
Apple in Business Land
Rex Hammock:
I’ve watched closely (as both a customer and writer) as Apple has made attempts to better serve small business and corporate customers.
But I have a hard time believing Steve Jobs has ever obsessed over the B2B marketplace the way he’s obsessed over the materials that go into the glass staircases of major Apple Stores.
Perhaps because he has (in my opinion, brilliantly) focused the company’s products so much on great design that delights consumers, Apple’s varsity squad of product designers may have lacked the bandwidth to apply such attention to designing products that display such a deep understanding of how businesses use technology.
I just wonder if Jonathan Ive has ever sat in on a meeting where a discussion was taking place on how small business managers want to share contacts and calendars among their employees, for instance?
It’d be nice to see an update to this tomorrow, but I think the whole event will be focused on “OS X Lion Sneak Peek”. Just for the sake of comparison, this is how Apple promotes the upcoming enterprise features in iOS 4.2 for iPad, business apps, iPhone in business and profiles.
MacHeist Confirms Tweetie 2 for Mac Is Still Coming→
MacHeist Confirms Tweetie 2 for Mac Is Still Coming
Ev’s tweet even took me by a bit of a surprise because we’ve been in contact with Loren Brichter (@lorenb), developer of Tweetie, ever since the bundle happened and even though Twitter has acquired his company,Atebits, he’s still been working on Tweetie 2 for Mac. If you carefully read Ev’s tweet, you’ll see that he was careful with the language and “not something we’re actively investing in” doesn’t at all mean that the app is in any way dead. In fact, we’ve confirmed with Loren that it’s alive and well and he’s still progressing on Tweetie 2, even though with the acquisition and his new responsibilities, it’s taking longer than he originally anticipated. It’s also worth noting that he’s added another developer to help him move things along.
And it should be free. MacHeist users will get access to an early beta.
Mozilla Challenges Apple & Google With a New Decentralized App Store Platform→
Mozilla Challenges Apple & Google With a New Decentralized App Store Platform
Open Web Apps, the organization says, are hybrid of the web’s openness and the desktop’s convenience, access to hardware capabilities and more. The Store Framework will enable an unlimited number of interoperable App Stores to be hosted by anyone, and compete based on quality of user experience. The apps distributed through these stores can be free or paid and can run on any browser that supports HTML5, including mobile browsers.
Sounds a lot like a bigger version of the extension gallery to me, but good luck with that. Please notice the use of the word “integrated” in the video.
The Cost Of 14 Million iPhones→
The Cost Of 14 Million iPhones
Great observations by Turley Muller about blockbuster iPhone sales and drop in gross margin:
Where in the hell did Apple get that production capability? There is no way Apple could have turned out 14.1M units without materially added expense.
The 3GS benefited from no change in form factor, thus the molds. tooling, assembly process didn’t change. iPhone 4 required a significant modification to the production process.
With more units sold come more expenses. If you add that the iPhone 4 required a complete change in the manufacturing process, well you get the idea. About the iPad:
I can envision a scenario where Apple would desire to announce lower iPad units just to keep entrants from salivating.
Take iPod for example – very expensive, only worked with Macs (latest with firewire). Then USB solution came, but still PCs didn’t have iTunes, thus significant work arounds required. Nobody took Apple seriously on iPod – too expensive & minute addressable market.
Couple, three years later – all in rapid succession – Apple releases iTunes for Windows, iTunes Music Store, cut prices and introduced the iPod mini. Within 9-12 months iPod share exploded from 20-30% to 70-80%.
I wouldn’t be surprised if Apple adopted this strategy once again. They let others think it’s a very niche product, then they blow the competition out of the water by constantly iterating. The question is: can they really play this game with almost 8 million units sold in 6 months?