Posts in Linked

Catalyst’s Rough Edges Risk Alienating Developers and Users Alike→

Catalyst, the technology that allows developers to bring their iPadOS apps to the Mac, is off to an uneven start, as Mark Gurman of Bloomberg recounts through interviews with several developers. According to the developers interviewed, there’s a big difference between getting an iPad app up and running on a Mac, and using it to build a high-quality Mac app. According to Gurman:

[PCalc developer James] Thomson said the Mac version of his iPad calculator app initially looked like an iPad app floating on a larger Mac screen, so he had to redesign much of the user-facing software. However, all of the lower-level code pretty much worked out of the box, he said. Lukas Burgstaller said it was initially easy to copy over his Fiery Feeds iPad app, but then he “ran into all sorts of walls” trying to adapt the software to a Mac interface.

Those and other rough edges experienced by developers are exacerbated by a long-standing limitation of the Mac App Store: Mac apps can’t be bundled with iOS and iPadOS apps. That means developers have no choice but to charge separately for their new Catalyst apps, risking the ire of customers.

Although I remain optimistic about Catalyst, it’s off to a rougher start than I’d hoped, as I discuss in my macOS Catalina review. The quality of the relatively small crop of early Catalyst apps demonstrates that the technology holds promise, but Apple needs to move quickly to close the gaps. Otherwise the company risks alienating both developers and users, which would be a significant blow to its Mac strategy.

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The Future of Apple Music→

Sophie Charara interviewed Apple’s Zane Lowe for Wired about where Apple Music is heading next. One answer, interestingly enough, is a greater focus on radio:

Apple doesn’t break out Beats 1 monthly listening figures; various commentators have speculated they are relatively low, the official line is “tens of millions”. What we do know is that one of Lowe’s priorities is to merge the two elements of Apple’s £9.99 a month Music offering: its Spotify-style streaming service and the Beats 1 radio shows.

“I want more people to listen and discover this stuff,” says Lowe. “And I want to integrate what we do at Beats 1 into Apple Music more thoroughly. I would guess there are still subscribers who don’t realise Elton John has done over 200 shows. Those shows are works of art in their own right.”

Apple Music for years has been producing quality radio work, yet the way that’s been surfaced hasn’t been the most discoverable. Promoting existing radio shows in more places sounds like a positive step forward, and I hope another addition would be an option for push notifications when there’s a show you want to listen to live. Apple could put a little bell icon, YouTube-style, on a show’s artwork in the app for enabling such notifications, because unless you schedule a show into your normal routine, you’ll almost certainly never think to listen to it at the right time.

Another potential content area for greater exposure would be the interviews Zane Lowe and his colleagues do with artists regularly, which Apple Music often features in both audio and video forms. To me those interviews feel like a perfect fit for highlighting in Apple Podcasts as well as the Music app. Apple has actually dabbled in that, such as with a Billie Eilish interview earlier this year, but I think it’s an area ripe for expansion.

One other change Apple’s pursuing, according to Lowe, will bring about increased initiatives around live music:

There’s also the matter of how livestreams fit into the picture. After events with Shawn Mendes, French rap group PNL and Tyler the Creator, who did a live performance of his album IGOR, streamed on Apple Music the night before it came out, Lowe says “live music is definitely on the horizon” for the service. It’s all part of the team’s bid to “eventise” – his word – album launches. In the case of Tyler the Creator, “fans can tune in, then after watching it maybe you go to the album.”

Making album launches more of an event could be an effective way to compel a switch to Apple Music over Spotify. If Apple can arrange live content with a wide appeal timed with an album launch, then people will tweet about that live content as it’s being shared, and anyone not on Apple Music will feel like they’re missing out.

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AppStories, Episode 133 – Building an iOS Media Companion→

On this week’s episode of AppStories, Federico helps John set up an iPod touch as a media companion for watching TV and movies, enjoying music, and controlling HomeKit devices.

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14-Year-Old Developer Created Game for Apple Arcade’s Launch→

Patrick Klepek writes for VICE about the 14-year-old developer, Spruce Campbell, whose game Operator 41 was part of the Apple Arcade launch:

“When I saw the Apple Arcade announcement in March I dropped everything and decided to build a whole new game for Arcade,” [Campbell] told VICE via email. “I thought that the games that really fit Apple Arcade will probably be designed for it from the ground up, so I came up with a stealth game that would work on all the Arcade platforms.”

Campbell has quite a personal story. As Klepek notes, the young developer taught himself to code starting at the age of 8, and when he was 12 he designed a game, CyberPNK, that netted him a BAFTA award. He also received a scholarship to attend WWDC this June, which is where he was able to personally pitch Operator 41 to Apple for Arcade inclusion. Campbell says following that pitch:

“I went back to the dorms, and over the next week I was accepted onto the service,” he said. “I’d say that was the luckiest moment of production—so many stars had to align for me to be accepted onto the service and everything went so well.”

Klepek’s concluding words put into perfect context what this story means for the potential of Arcade’s future.

Operator 41 doesn’t have many reviews. It didn’t get a big marketing push, and wasn’t on Apple’s big stage…But what’s remarkable is that Operator 41 exists at all, and shows Apple having a willingness to give people a shot. Apple Arcade isn’t a place where, like the App Store, anything can get published. There is a curation element. Campbell wasn’t signed because he made a hit that Apple thinks will bring new people into Apple Arcade. In this case, Apple decided it was worth including a game by a mostly unknown 14-year-old designer.

Arcade’s launch has been fantastic, and with the near-certainty of more stories like Campbell’s moving forward, the service’s future looks bright.

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Adapt, Episode 10: Home Screen and Share Sheet Shortcuts→

On this week’s episode of Adapt:

The iPadOS 13 Shortcuts series continues with an exploration of what’s changed with shortcuts run from the Home screen and share sheet. Afterward, Clips drives Federico crazy, so he gets his revenge with a challenge for Ryan.

You can listen below (and find the show notes here), and don’t forget to send us questions using #AskAdapt and by tagging our Twitter account.

AppStories+ Deeper into the world of apps
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Adapt, Episode 10

AppStories+ Deeper into the world of apps

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Connected, Episode 263: Moon Plus Sign Plus Sign→

On this week’s episode of Connected:

This week, Stephen tells a story about his Apple Watch accomplice, Myke reviews tvOS 13 and Federico explains how Deep Fusion and Capture Outside the Frame work.

You can listen below (and find the show notes here).

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Connected, Episode 263

AppStories+ Deeper into the world of apps

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Apple’s Deep Fusion Camera Feature Launching as Part of the iOS Developer Beta Program→

According to TechCrunch’s Matthew Panzarino, Apple will roll out the Deep Fusion camera feature announced at the company’s fall iPhone event today as part of the iOS developer beta program.

Deep Fusion is Apple’s new method of combining several images exposures at the pixel level for enhanced definition and color range beyond what is possible with traditional HDR techniques. Panzarino explains how Deep Fusion works:

The camera shoots a ‘short’ frame, at a negative EV value. Basically a slightly darker image than you’d like, and pulls sharpness from this frame. It then shoots 3 regular EV0 photos and a ‘long’ EV+ frame, registers alignment and blends those together.

This produces two 12MP photos – 24MP worth of data – which are combined into one 12MP result photo. The combination of the two is done using 4 separate neural networks which take into account the noise characteristics of Apple’s camera sensors as well as the subject matter in the image.

Apple told Panzarino that the technique “results in better skin transitions, better clothing detail and better crispness at the edges of moving subjects.”

There is no button or switch to turn Deep Fusion on. Like the over-crop feature that uses the ultra wide lens to allow photo reframing after the fact, Deep Fusion is engaged automatically depending on the camera lens used and light characteristics of the shot being taken. Panzarino also notes that Deep Fusion, which is only available for iPhones that use the A13 processor, does not work when the over-crop feature is turned on.

I’ve been curious about Deep Fusion since it was announced. It’s remarkable that photography has become as much about machine learning as it is about the physics of light and lenses. Deep Fusion is also the sort of feature that can’t be demonstrated well onstage, so I’m eager to get my hands on the beta and try it myself.

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Apple Maps’ Northeast Expansion Visualized→

Yesterday Apple began the full rollout of its new maps for the Northeastern United States. And right on the heels of that release, Justin O’Beirne has meticulously documented and compared Apple’s new work with the mapping data that it replaces. He begins by highlighting Apple’s progress toward launching its new maps throughout the U.S.:

With this latest expansion, Apple’s new map now covers 27.5% of the U.S.’s land area and almost half of its population (47.2%).

Apple has promised that its new maps would be available to all U.S. users by the end of 2019, so the rollout – which began last September with iOS 12 – will need to significantly accelerate from now through December.

The bulk of O’Beirne’s post lets the new maps speak for themselves. Pulling from significant locations all throughout the Northeast, O’Beirne showcases direct comparisons between the old and new maps. As has been seen in other parts of the U.S., Apple’s new maps feature significant expansions of vegetation, new details for features like ball fields and small parks and rivers, and even road enhancements. Apple’s Look Around feature, which competes with Google Street View, is also now available in some of these Northeastern locations, such as in New York City.

Maps in iOS 13 is a big update, particularly if you’re in an area that has the new Apple-designed maps. I’m excited to have the new maps arrive in New York City, and look forward to getting some hands-on time with them over the coming weeks.

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Connected, Episode 262: The Ghost of Bilateral Charging→

On this week’s episode of Connected:

There’s a lot going on: new iPhones, the new Apple Watch, iOS 13.1, Shortcuts updates and more. That’s not to mention the Galaxy Fold, iCloud woes and whatever Amazon has announced.

You can listen below (and find the show notes here).

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Connected, Episode 262

AppStories+ Deeper into the world of apps

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