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Apple Brings App Store Editorials to the Web

Benjamin Mayo, reporting for 9to5Mac:

Apple has recently updated its App Store Preview pages for stories to allow users to view the full content of stories from inside their desktop web browser. App Store stories have always been shareable as links, but the web version was just a title and a navigation link to ‘open this story in the App Store’.

Between August 9th and August 11th, Apple has upgraded the experience and now includes full imagery, app lists and paragraphs copy in the web version. This means you can access the same content online as you would be ale to find in the native App Store experience.

Historically, App Store editorials could only be viewed inside the App Store itself, whether on an iPhone, iPad, or Mac. Anyone not using an Apple device would thus be unable to view such stories, even if they had the appropriate link for them. Now, however, every App Store editorial can be read in full on the web. iOS devices still default to opening stories in the App Store, but you can now open a story’s link in Safari on the Mac, or in browsers on non-Apple devices.

Apple still doesn’t let you initiate app downloads from the web, so while you will be able to see preview pages for apps from a browser, to start a download you’ll need to visit the App Store or Mac App Store.