Posts in Linked

The Shift in Apple’s Hardware Strategy→

John Porter writing for The Verge puts a finger on a strategic shift that has slowly been emerging at Apple for a while.

Summoning the era of butterfly keyboards and the Mac Pro’s infamous thermal corner, Porter says:

There was a time not long ago when it seemed like Apple spent more time telling its customers what they wanted rather than just giving it to them.

In contrast,

with yesterday’s announcements, which include the powerful and port-rich Mac Studio and a new monitor that costs a fraction of the price of Apple’s previous attempt, Apple is now consistently doling out consumer-friendly features its fans have been calling for.

Porter traces the roots of Apple’s shift in approach back to 2017 when the company gathered a small group of writers to announce that it was hitting reset on the Mac Pro. Two years later, Apple introduced a new Mac Pro, and ever since then, there’s been a steady stream of devices released that underscore the company’s new hardware approach.

Reading the tea leaves to discern strategic shifts like this is always fraught with peril, but I think Porter is onto something. As he lays out, there are plenty of signs of the shift stretching back five years, and no better evidence than the Mac Studio, which is bristling with utilitarian conveniences like ports and an SD card slot on the front of the computer and plenty of other I/O options tucked away on the rear of the machine.

Apple’s shift has left users with an abundance of excellent computing options. Next, I hope we see a similar shift in the company’s approach to its software, concentrating on taking better advantage of the devices now available to users.

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Jason Snell on the Implications of Apple’s Major League Baseball Deal→

If you came away from yesterday’s Apple event with the impression that TV+ will be airing two Major League Baseball games every Friday, you wouldn’t be wrong. However, there’s a lot more to the story than meets the eye, as Jason Snell explains at Six Colors.

In addition to a two-games per week exclusive, TV+ will be adding a show called MLB Big Inning, which Apple says will feature “highlights and look-ins.” As Jason explains:

If you’re familiar with the NFL Red Zone product, in which a studio host zips the viewer around to different live games when interesting things are happening, it’s a little like that—but for baseball.

TV+ will also offer what’s known as linear programming, airing a 24/7 feed of “MLB game replays, news and analysis, highlights, classic games, and more.” The difference with linear programming is that instead of streaming individual shows on-demand, a steady stream of MLB content will be available allowing viewers to drop in and watch whatever happens to be playing.

This is not unprecedented for Apple. In 2020, the company debuted Apple Music TV, a TV+ channel that streams music videos 24/7. Like the music videos before it, 24/7 baseball content will help fill the gaps in TV+’s lineup for those times when subscribers don’t feel like picking something specific to watch.

The big picture implications of Apple’s deal with MLB provide an insight into where televised sports is heading. In the case of baseball, Jason says:

Right now, baseball is propped up by revenue from regional sports networks (RSNs) that have paid enormous amounts of money to sequester their product on cable so that it’s impossible for fans to cut the cord. The problem is, fans are like everyone else, and they are cutting the cord. At some point, the guaranteed revenue from RSNs will collapse, and leagues that rely on that revenue will be in deep trouble.

This isn’t the sort of transition that will happen overnight, but given the rise of streaming services, which has accelerated in recent years, I expect we’ll see even more deals like the one struck by Apple and MLB in the future.

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AppStories, Episode 263 – Beyond Doom Scrolling: Getting More Out of Twitter→

This week on AppStories, Federico and John talk about how to get more out of Twitter while avoiding doom scrolling, through a combination of advanced Twitter features, third-party apps, and Shortcuts.

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On AppStories+, Federico and John talk about the upcoming Apple ‘Peek Performance’ event, a curious bug John ran into in Shortcuts for the Mac, and Federico’s experiments with car-based shortcuts for dictation input.

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Tweetbot 7.1 Adds Background Notifications for Follows, Quotes, and User Tweets→

A tweet notification from Tweetbot. This one took about four minutes to arrive – not too bad considering they're not based on push notifications.

A tweet notification from Tweetbot. This one took about four minutes to arrive – not too bad considering they’re not based on push notifications.

We’ve been keeping an eye on Tapbots’ rapid development pace for Tweetbot on iPhone and iPad over the past few months (we gave Tweetbot 6 a MacStories Selects award in December), and I continue to be impressed by how Tweetbot is growing and adding new features thanks to its new business model and Twitter’s new API.

In today’s 7.1 update, Tweetbot has gained support for background notifications. These notifications, unlike push notifications, are managed by iOS/iPadOS’ background app refresh system, which comes with some benefits and limitations that Tapbots has outlined here. In terms of why this matters for users, background notifications alllow Tweetbot to support notifications for more types of activities: you can now enable notifications for new followers, people who quote one of your tweets, and – my favorite – new tweets from a specific user. The latter can be enabled on a user’s profile page (pictured below) or by long-pressing someone’s profile picture in the timeline.

Enabling notifications for specific users.

Enabling notifications for specific users.

Being notified when a specific user tweets was one of the features I was missing from the official Twitter app, so I’m glad Tapbots figured out a way to add it to Tweetbot. Since Tapbots’ system is based on Apple’s background app refresh technology and they can’t control the timing of notifications, Tweetbot’s version of these alerts won’t likely be as immediate as the Twitter app, but that’s fine as long as I get a list of new tweets from specific users.

I look forward to testing these notifications over the next few days. Tweetbot 7.1 is available on the App Store for iPhone and iPad; hopefully, we won’t have to wait much longer for Tweetbot 7 to arrive on macOS too.

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AppStories, Episode 261 – Shortcuts Code Injection and 10 Innovations Apple Should Adopt from Third-Party Apps→

This week on AppStories, Federico explains his experiments with injecting code into shortcuts before he and John cover ten innovations from third-party apps that they would like to see Apple adopt in its system apps and OSes.

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On AppStories+, John updates Federico on his latest HomeKit experiments and Federico gives John automation homework.

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Steve Troughton-Smith on Mac Catalyst’s Shortcomings→

Steve Troughton-Smith has spent a lot of time with Mac Catalyst, developing Mac versions of Broadcasts and Pastel, as well as an extensive library of sample code for other developers. As Troughton-Smith explains in a post on his website, Mac Catalyst has come a long way since it first appeared as part of macOS Mojave. However, there remains plenty of room for improvement to allow a wider range of apps to feel at home on the Mac.

Troughton-Smith’s detailed list of problem areas include:

  • Extensive problems with the document-based apps are supported
  • Limitations in the way Preference windows are supported
  • The lack of support for menu bar extras and apps
  • The difficulty of working with Mac-style Table and Collection Views
  • Issues with the extent and way toolbars, window controls, inspector panels, window dragging, scaling primitives, upgrade cycles, and backward compatibility are handled

As I read through Troughton-Smith’s detailed explanation of the issues, I immediately thought of many of the Mac apps I’ve tried in the past couple of years that would benefit if Apple implemented his suggestions.

Based on Troughton-Smith’s extensive list, you might expect that he’s pessimistic about Mac Catalyst’s future, which isn’t the case:

Mac Catalyst is in a great place; it has improved substantially every year since its introduction, and for most developers it is by far the best way to build great Mac-like Universal apps that run across iPhone, iPad and Mac. Its hybrid nature allows a developer to pick and choose which elements of UIKit, SwiftUI, and AppKit they need to achieve the experience they’re looking for, or combine them all for the best of both worlds. It clearly has a lot of traction inside Apple’s product teams, as it’s become the enabling technology for Messages, Maps, Podcasts, Find My, Playgrounds, Books, Voice Memos, Stocks, Home, and News. Paired with SwiftUI, it’s rapidly becoming the defacto standard for new Mac apps on the App Store, for better or for worse — all the more reason that the remaining rough edges be given priority.

I wholeheartedly agree with this assessment. Mac Catalyst has come a long way in a short time and has already become the default starting point for many developers, judging from the large number of Mac Catalyst apps developers have shared with me in the last year or so. However, as Troughton-Smith makes clear, there are still trouble spots that are preventing or slowing down Mac Catalyst’s adoption in important app categories, which is why a focus on Mac Catalyst is on my macOS wish list for WWDC again this year.

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AppStories, Episode 260 – Shortcuts Wish List, 2022 Edition→

This week on AppStories, Federico and John revisit their 2021 Shortcuts wishes to see what came true and share a long list of additional ways they’d like to see the app evolve in 2022.

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On AppStories+, John makes the case for a shelf for Universal Control and Federico explains how to update the firmware of an Xbox controller to take advantage of the latest macOS controller features.

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AppStories, Episode 259 – New Apps We Are Trying or Revisiting (Part 2)→

This week on AppStories, we conclude our tour of new apps we are trying for the first time or revisiting.

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On AppStories+, we highlight our favorite changes coming to iOS and iPadOS 15.4 and macOS 12.3, including Face ID With a Mask, Universal Control, and Shortcuts refinements.

We deliver AppStories+ to subscribers with bonus content, ad-free, and at a high bitrate early every week.

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