Posts in Linked

Tim Cook Reflects on His First Five Years as CEO→

The Washington Post has an extensive interview with Apple CEO Tim Cook about his first five years leading the company. Jena McGregor, who writes a daily column about leadership for the Post, spoke to Cook twice, including shortly after the one billionth iPhone was sold. The interview is a great read and spans a wide array of topics that together paint a picture of how Cook approaches his role.

Regarding his desire to not be a traditional CEO, Cook explained:

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs — they’re not really interacting with consumers.

I also think that the traditional CEO believes his or her job is the profit and loss, is the revenue statement, the income and expense, the balance sheet. Those are important, but I don’t think they’re all that’s important. There’s an incredible responsibility to the employees of the company, to the communities and the countries that the company operates in, to people who assemble its products, to developers, to the whole ecosystem of the company.

Asked about Apple’s long-term growth prospects, Cook highlighted services and the iPad Pro, which is increasingly being used in enterprise environments:

In today’s products we have services [iCloud, App Store, Apple Pay and the like], which over the last 12 months grew about $4 billion to over $23 billion [in sales]. Next year we’ve said it’s going to be a Fortune 100 company in size.

What else? IPad. The iPad Pro. What we saw in this past quarter is that about half of the people who are buying one are using it at work. We have an enormous opportunity in enterprise. Last year we did $25 billion or so in it around the world. We’re collaborating much better with key partners because it’s important, if you’re making a decision to use our products or anybody’s products in the enterprise, that they work well together.

On social issues, Cook discussed how Apple’s stance on civil rights and climate change fit with its approach to customers and the products Apple creates:

I think everybody has to make their own decision about it. Maybe there are compelling reasons why some people want to be silent. I think for us, though — for a company that’s all about empowering people through our products, and being a collection of people whose goal in life is to change the world for the better — it doesn’t sit right with me that you have that kind of focus, but you’re not making sure your carbon footprint isn’t poisoning the place. Or that you’re not evangelizing moving human rights forward. I think every generation has the responsibility to enlarge the meaning of human rights.

When asked about mistakes made during his tenure as CEO, Cook echoed comments made to Fast Company regarding Maps, but also discussed the hiring of John Browett to lead Apple’s retail team:

I hired the wrong person for retail [former Dixons CEO John Browett] initially. That was clearly a screw-up. I’m not saying anything bad about him. He didn’t fit here culturally is a good way to describe it. We all talked to him, and I made the final decision, and it was wrong. We fairly quickly recognized it and made a change. And I’m proud we did that.

McGregor’s experience writing about leadership is evident from her interview with Cook. The questions go well beyond the kind of things Cook is typically asked about Apple, capturing more about him as an individual and his leadership style than most interviews that I’ve read.

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Logitech Announces ‘Pop’ Switch for Smart Home Devices→

The latest announcement from Logitech sounds like a good idea: Pop is a physical switch with support for third-party smart home devices that can turn them on individually or trigger scenes.

Pop is a simple switch for controlling Bluetooth and Wi-Fi enabled smart devices, including products from LIFX, Phillips Hue, Lutron, and INSTEON, Smart Things and more. Plus, it works with IFTTT for control of a broader range of products.

Each switch can be used to trigger three different custom commands. For instance, use a single press to turn all the lights in a room on or off. Or, use a double press at dinner time to dim the lights and turn on your favorite Sonos jazz station. And since it works with Logitech’s Harmony hub-based remotes, you could even set a long press to start Movie Time in the living room.

Over the past year, I’ve bought a few home automation devices to bring more convenience into my life. Sometimes, I miss the ability to press a physical switch instead of fumbling with an app or a widget. The upcoming HomeKit card of Control Center in iOS 10 has improved this aspect, but it doesn’t support IFTTT or Sonos.

With the Logitech switch, I could create a recipe to turn off my lights and start recording with Manything as soon as I leave my house with one press. I’m intrigued, but I can’t find a European release date on Logitech’s website.

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IFTTT Launches Developer Platform for App Integrations→

Interesting move from IFTTT: the company has launched a developer platform to let third-parties enable recipe-building functionality into their apps.

We’ve worked closely with a select group of partners to add IFTTT directly into their apps. Users will be able to discover and activate IFTTT Recipes without having to leave a partner’s app. These native experiences make IFTTT more accessible than ever.

Our partners all have one thing in common: the desire to add value and enable a more seamless experience for their users.

Explaining IFTTT’s web automation is probably the biggest hurdle to get started with the service. Having a streamlined recipe interface inside multiple native apps could help.

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Fast Company’s Complete Interview with Eddy Cue and Craig Federighi→

Fast Company published an article on Monday about Apple’s approach to product design. Today, it posted the full text of its interview with Eddy Cue and Craig Federighi that was the basis for much of the article. I enjoyed Rick Tetzeli’s piece, but there’s nothing better than reading the quotes that were pulled for the article in the context of the whole interview.

Tetzeli’s conversation with Cue and Federighi is filled with additional details about how Apple approached the development of Apple Maps after its rocky launch in 2012. Tidbits like this from Cue on how app usage helps Apple improve Maps:

Let me give you a good example: a golf course. How do we know when a new golf course opens up? We’re not exactly driving around looking for golf courses. But we know it’s there, because there are all these golf apps that get used at a golf course. If we see that all these golf apps are being used at a particular location, and we don’t show that as a golf course, we probably have a problem.

Federighi, who didn’t have many quotes in Tetzeli’s article, had this to say about how Apple approaches new features and products:

We think in terms of experiences. We all use these devices every day, and we think about what we’d like them to do for us. Those aspirational experiences lead us down all sorts of roads technologically, to all kinds of problems that we need to solve. So we think, “Oh, we’d like your Watch to unlock your Mac,” because we need to unlock our Macs every day. It doesn’t start with, “Hey, we’ve been doing development in wireless and they want something to use their technology for.”

Finally, Federighi confirmed what I have always felt has had a profound effect on the way Apple has been run since the late 90s:

I think it’s significant that upper management has lived through periods of austerity [1999 to 2001] and appreciates that this hasn’t been a straight ride up. People who look at Apple’s success and think we look at it as “okay, great, we’re done” don’t appreciate what’s really going on here.

That’s just a small sample of the sort of detail contained in the over 4500 word interview with Cue and Federighi, which I highly recommend reading in its entirety.

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iPad Pro Plays a Role in the Stranger Things Poster Art→

Adario Strange of Mashable takes a look at how artist Kyle Lambert created the 80s-style poster art for Netflix’s original series Stranger Things using an iPad Pro, Apple Pencil, Procreate, a Mac, and Photoshop.

I used the iPad Pro to do the preliminary composition ideas and the sketch that became the final Stranger Things poster. I chose to use the iPad Pro for the drawing stage of the poster because I find that I am able to sketch in a very natural way on the device using the Apple Pencil. The device in general is nice to hold for long periods of time, it is really portable and Procreate, the app that I used, has some really great Pencil brushes for drawing with.

Lambert exported the image to Photoshop on a Mac to do detail work using an Wacom Intuos tablet, which involved editing hundreds of layers. In the final stage, Lambert exported a flattened version of the art back to Procreate on an iPad Pro to add a “more fluid sketch style” to parts of the final product.

Image: Kyle Lambert

Image: Kyle Lambert

The depth and detail of Lambert’s process and artwork are fascinating and demonstrate just how powerful Procreate combined with an iPad Pro and Apple Pencil can be in the hands of a talented artist. Check out the full article on Mashable to learn more about how Kyle Lambert created the Stranger Things poster.

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Putting Apple Product Development into Perspective→

Rick Tetzeli, co-author of Becoming Steve Jobs, interviewed Tim Cook, Eddy Cue, and Craig Federighi for an article about Apple’s approach to product development that was published by Fast Company yesterday. Tetzeli does an excellent job exploring critics’ ‘Apple is doomed’ refrain, putting it into historical context, and exploring what Apple’s long-term approach to product development might mean for the company’s future.

Apple often seems to be criticized for simultaneously doing too much and too little. The ‘Apple is doing too much’ criticism typically points to recent product misses as evidence that Apple has lost its focus under Tim Cook’s leadership and needs to return to its core products. But as Tetzeli points out, product failures at Apple are not a new phenomenon:

Indeed, the iPod, iPhone, and iPad—and the financial success they engendered—obscured the fact that Jobs oversaw almost as many flops as hits during Apple’s resurgence: the circular, nearly unusable mouse that came with the first iMac in 1997; 2001’s beautiful PowerMac G4 “Cube,” which was discontinued after one year; Rokr, a music phone Apple released with Motorola in 2005; the iTunes social recommendation network Ping, and many more.

The complaint that ’Apple is doing too little’ seems to come from fear that Apple is missing out on technologies announced by companies like, Google, Amazon, and Microsoft. But as Tim Cook explains:

“What tends to happen with Apple, not just today but in the 18 years I’ve been here,… is that invariably some people compare what we’re doing now to a vision or a product that somebody says they will create in the future.”

Apple’s approach is different. It doesn’t announce technologies; it announces products. As Tim Cook puts it:

“People like things they can do now, not just think about…. I’ve been thinking about The Jetsons since I was a kid. But occasionally you want The Jetsons to come to reality. That’s what Apple is so great at: Productizing things and bringing them to you, so you can be a part of it.”

Tetzeli concludes by looking at what the future may hold for Apple. Acknowledging that the iPhone may have been a once-in-a-lifetime product, Tetzeli makes the case that there are other large markets for Apple to conquer with this closing remark from Tim Cook about the health care industry:

“When you look at most of the solutions, whether it’s devices, or things coming up out of Big Pharma, first and foremost, they are done to get the reimbursement [from an insurance provider]. Not thinking about what helps the patient. So if you don’t care about reimbursement, which we have the privilege of doing, that may even make the smartphone market look small.”

Tim Cook’s perspective on health care is classic Apple. The company developed the Mac by building computers for people, not corporate IT departments. It’s not hard to see how Apple’s approach to PCs could play out similarly in the health care industry if it builds products that are patient-focused.

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Bozoma Saint John on Apple Music→

Yesterday, Mark Sullivan of Fast Company interviewed Apple Music’s Head of Global Consumer Marketing, Bozoma Saint John, about Apple Music. On the upcoming changes to Apple Music in iOS 10, Saint John said that the goal was to make the experience simpler and easier whether you are a casual listener or an expert. She also expressed her thoughts on the importance of human-curated music:

Yeah, it’s important, it really is important. Human curation allows you to have the emotion and feel music, because it is a very emotional thing. It makes you feel happy, it helps you when you are feeling sad, gets you pumped up, calms you down. You want me to keep going? Because I could preach. I think it is a very emotional thing and you should treat it as such. We as humans have that and we can express it.

There have been an interesting series of features about Apple Music since WWDC. First, BuzzFeed had a behind-the-scenes look at the people who create playlists for Apple Music and other services. Then, Eddy Cue discussed Apple Music’s integration with Apple’s products, curation, and radio in an interview with the Hollywood Reporter. The message from Apple is clear. Apple Music is distinguished from other streaming services by human curation. I like the emphasis on the human touch, but remain skeptical about whether Apple’s editorial team can create new playlists regularly enough to keep them feeling fresh, which has not always been the case in the past.

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Connected, Episode 103: No Such Thing as a Sticker Emergency→

Before Federico heads to the beach for many months of vacation, the guys talk about iPad keyboards, Dropbox Paper and Instagram Stories before answering listener questions.

I wasn’t expecting to discuss Instagram Stories this week, but, as it turns out, I’m a fan. You can listen here.

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