Posts in Linked

Captivating the Creative Community with ‘Today at Apple’→

Michael Steeber of 9to5Mac writes about the increasing importance of ‘Today at Apple’ as a unique competitive strength for the company:

Would you go to a Photo Walk at a Microsoft store? Do you trust a Google retail employee to teach you how to draw? Is there a group of passionate musicians dedicated to Samsung platforms?

Apple has captivated the creative community for over 40 years, and many people across the world have done their life’s work with Apple products. This year’s “Behind the Mac” ad campaign perfectly encapsulates why people are excited about Today at Apple.

In-store sessions aren’t totally new. Apple stores have held workshops in one form or another since their introduction in 2001. But until Today at Apple, sessions were more focused on technical training and lacked the same creative spark.

Steeber’s point about other big tech companies is a great one. I wouldn’t look to any other tech giant for creative lessons in areas of music, photography, or drawing, and I don’t think any other average customer would either. But with Apple, the story’s different. The company has always held a special level of credibility among creators, and that remains true today.

I’ve never attended a Today at Apple session, but over time I’ve grown more and more intrigued by Apple’s major retail initiative. Unlike the intense scrutiny given to everything else Apple does, Today at Apple seems to receive very little attention from the world of tech journalism. Yet Apple clearly believes it’s on to something with Today at Apple, and it shows every time Angela Ahrendts or Tim Cook spend time at an event lauding the program.

It’s hard to care too much about Today at Apple when your closest Apple Store is far enough away to be an inconvenience, which is perhaps why I never seriously considered attending a session while living in the suburbs of Dallas. Now that I’m in the urban environment of New York City, however, with Apple Stores all around and in walking distance, the idea of popping in for a session to help sharpen my creative senses is really appealing. It doesn’t hurt that Apple’s latest retail store work is so visually stunning, making a great environment for learning.

Moving forward, I’m definitely eager to keep a close eye on Today at Apple.

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Jony Ive Reflects on the Design of the New iPad Pros, Apple Pencil, and MacBook Air in a New Interview→

Jony Ive, Apple’s Chief Design Officer, sat for an interview with David Phelan of The Independent to talk about designing Apple products in general and the new iPad Pros, Apple Pencil, and MacBook Air in particular.

On redesigning successful products Ive said:

Because when a product has been highly regarded there is often a desire from people to see it redesigned. I think one of the most important things is that you change something not to make it different but to make it better.

If you are making changes that are in the service of making something better, then you don’t need to convince people to fall in love with it again. Our sense of habit and familiarity with something is so developed, there is always that initial reaction that is more of a comment on something being different rather than necessarily better or worse. In my experience, if we try very hard to make material improvements, people quickly recognise those and make the sort of connection they had before with the product.

Ive also revealed that the original iPad was designed to be used primarily in a portrait orientation, while the new iPad Pros have no orientation:

So, in the new iPad Pro, one of the things we’ve been wanting to get to for a long time is a sense that the product is not oriented in a primary and then, therefore, in a secondary way.

The first iPad had a very clear orientation which was portrait. It had the ability to be used in landscape, I think very well, but it was pretty clear how the product was designed. And I think with the first iPad you had the sense that it was a product made up of distinct and somewhat separate components.

What I think marks the new iPad Pro as particularly special is it doesn’t have an orientation. It has speakers all the way around the perimeter. By getting rid of the Home Button and developing Face ID, the tablet is able to work in all of these different orientations.

On the Apple Pencil, Ive describes how its design abstracts away the underlying technical complexity to focus the user on the task at hand:

I think the way it just snaps onto the side, well, that’s a nice example of a sort of that magical feeling. It’s unexpected, we don’t quite understand how it’s working and even more incomprehensible is the fact that it’s also charging. You can see how that’s aligned with this idea that you can just pick the product up and use it without thought.

Actually, you’re using it with tremendous thought, but it’s based on what you want to be doing rather than wondering if you’re holding the tablet the right way up.

Phelan’s interview is full of many other wonderful insights and tidbits about the products Apple revealed earlier this week in New York and should be read in its entirety.

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Justin O’Beirne Evaluates Apple’s New Maps and How They Stack Up Against Google Maps→

Source: justinobeirne.com

Source: justinobeirne.com

Justin O’Beirne has written about the evolution of Apple Maps and how the app compares to Google Maps several times in the past, which we’ve covered on MacStories. In his most recent analysis, O’Beirne asks whether Apple’s new efforts to update Maps has closed the gap with Google Maps. Backed up by over 100 images comparing the two sets of map data, the answer appears to be a qualified yes. In some respects, Apple has caught up and even passed Google, but in other areas, it remains behind.

Apple also has a long way to go before its Maps update is complete. As O’Beirne notes, the currently-updated map data covers a small fraction of the globe consisting of Northern California and a slice of Nevada. However, those 48 California and 4 Nevada counties contain a lot of new details.

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Connected, Episode 216: The Honking Powers the Vehicles→

The MacBook Air and Mac mini are alive, and the iPad Pro has taken a big step forward, but progress seems to come with larger price tags. The guys dive into all the news, after Federico reviews New York City.

This week’s episode of Connected is all about Apple’s Brooklyn event and my first impressions of the new iPad Pro. You can listen here.

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AppStories, Episode 85 – Personalizing Our iOS Setups→

On this week’s episode of AppStories, we talk about some of the ways we personalize and tweak our iOS setups, including wallpapers, widgets, control center, share sheets, app icons, and more.

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Apple Adds Videos to Developer Portal Featuring the New iPad Pro and Pencil→

To help developers take advantage of the latest features of the iPad Pro and Apple Pencil, Apple has posted two new videos to its developer portal. Even if you aren’t a developer though, the videos include interesting insights on some of the unique features of the new iPad Pros.

The videos cover development and design issues that should be considered when adapting apps to the new iPad Pros like using safe area insets to avoid crowding content into the rounded corners or under the home indicator. Another consideration to take into account is that unlike the previous iPads, the 11” iPad Pro doesn’t have a 4:3 aspect ratio, which means apps hard-coded to those dimensions will have areas cut off at the top and bottom.

Also, apps that don’t link against the iOS 12.1 SDK will run in a compatibility mode when multi-tasking, which will add an inset at the top and bottom of the screen for both apps instead of running them fullscreen. Apple says that making sure iPad apps can handle the inset compatibility mode will also help with bringing iOS apps to the Mac in 2019.

The Apple Pencil has a set of default double-tap settings that we covered in our iPad overview, but developers have the option to customize the double tap action in their apps. Apple also encourages developers not to hide functionality behind the gesture or turn custom actions on by default.

The videos cover the iPad Pro’s new USB-C connector too. The iPad Pro supports HDR 4K up to 60Hz and external displays up to 5K as well as USB audio devices, Ethernet, and MIDI. The iPad Pro can also send simultaneous USB-C outputs, which permits uses like connecting a DSLR Camera and 5K display to the iPad Pro at the same time.

The new videos are available as part of Apple’s Tech Talk series.

You can also follow all of our Apple event coverage through our October 30, 2018 hub, or subscribe to the dedicated October 30, 2018 RSS feed.

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Halide Developer Ben Sandofsky Breaks Down How the iPhone XR Captures Depth Data→

Ben Sandofsky from the team that makes the Halide iOS camera app has a detailed post on the iPhone XR’s camera and how Apple creates Portrait Mode photos with a single lens. Sandofsky walks through how Apple uses Focus Pixels to develop a rough Disparity Map and combines that with a Portrait Effects Matte to create Portrait Mode images.

The results have some advantages, but also distinct disadvantages compared to the iPhone XS’s camera. As Sandofsky explains:

It seems the iPhone XR has two advantages over the iPhone XS: it can capture wider angle depth photos, and because the wide-angle lens collects more light, the photos will come out better in low light and have less noise.

However:

…most of the time, the XS will probably produce a better result. The higher fidelity depth map, combined with a focal length that’s better suited for portraiture means people will just look better, even if the image is sometimes a bit darker. And it can apply Portrait effects on just about anything, not just people.

Although Apple’s Camera app can only take Portrait Mode photos of people on the iPhone XR, the upcoming Halide 1.11 update will combine the XR’s Disparity Map and Halide’s own blur effect to apply a similar effect beyond human subjects. Sandofsky admits that the feature isn’t perfect due to the low quality of the Disparity Map created by the XR, but the photos included in his post show that it can take excellent pictures under some conditions.

It’s remarkable what is being done to squeeze depth information out of the XR’s single lens and instructive to understand how the underlying technology works. It’s also apparent that Apple has made significant advancements since the introduction of the first dual-lens cameras.

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The Journalists and Processes That Drive Apple News→

Today Jack Nicas of The New York Times published a first-of-its-kind in-depth look behind the curtain of how the Apple News journalistic team operates. The piece highlights Apple’s distinct handling of the news, where human curation is a larger driving factor than at other major tech companies. Nicas writes:

Apple has waded into the messy world of news with a service that is read regularly by roughly 90 million people. But while Google, Facebook and Twitter have come under intense scrutiny for their disproportionate — and sometimes harmful — influence over the spread of information, Apple has so far avoided controversy. One big reason is that while its Silicon Valley peers rely on machines and algorithms to pick headlines, Apple uses humans like Ms. Kern.

The former journalist has quietly become one of the most powerful figures in English-language media. The stories she and her deputies select for Apple News regularly receive more than a million visits each.

Lauren Kern, the editor in chief of Apple News, heads a staff of journalists that span the globe. One of their chief responsibilities is selecting each day’s top stories for the app.

Ms. Kern leads roughly 30 former journalists in Sydney, London, New York and Silicon Valley. They spend their days consuming news across the internet, fielding 100 to 200 pitches a day from publishers, and debating which stories get the top spots.

Ultimately, they select five stories to lead the app, with the top two also displayed in a prominent window to the left of the iPhone home screen. They also curate a magazine-style section of feature stories. The lineup typically shifts five or more times a day, depending on the news.

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Twitter Testing Reply Buttons, Presence Indicators, Ice Breakers, and More→

In an interesting move that highlights Twitter’s recent efforts to develop its product more openly, soliciting feedback from its user base, the company invited The Verge’s Casey Newton to a meeting where it shared details on a handful of new features it’s working on.

A new design that more clearly indicates how to reply to tweets was one project in the works. Current prototypes resemble the sort of UI found on Facebook and Instagram, with a reply button indented underneath tweets. Related to that change, and in another modeling of other popular social networks, the UI for threads is being worked on to better resemble a conversation rather than a string of individual tweets.

One of my favorite ideas from those shared with The Verge was something Twitter calls “ice breakers.” Newton writes:

Another feature Twitter is considering is a twist on the pinned tweet designed to promote conversations. The company showed me a design that would let you pin an “ice breaker” to the top of your profile to let people know you wanted to talk about something specific. The company’s design director, Mike Kruzeniski, told me it could help Twitter users channel their followers’ enthusiasm into discussions they wanted to have — whether it be about a new project, a current event, or some other item of interest.

The current implementation of pinned tweets is fine, but I love the idea of conversation starter tweets that can be changed up over time as users’ interests and desires for connection change.

Finally, presence indicators and status indicators are two similar features that would, respectively, let the world know when you’re online and ready for conversation, and share a status within your status such as “at WWDC19.” While I’m generally not a fan of presence indicators, according to Newton Twitter’s will be entirely optional, which I appreciate. If the feature were used sparingly enough, it could be a replacement for the standard AMA (“ask me anything”) tweets that are common when a user is free and open for conversation. Most likely though, Twitter will activate presence indicators by default for all users, making that specific use case doubtful.

None of these changes are set in stone, so be sure to make your voice heard if you feel strongly about any of them. As Twitter’s Sara Haider told Newton:

“Coming up with a product in a silo and dumping it on people is not going to work,” she said. “Some people are going to love it. Some people are going to hate it. We want to understand what people’s feedback is, and then tweak and iterate on the product.”

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