Last month Apple launched the “iAd for Developers” program, a way for developers to advertise their application through the iAd infrastructure by enabling the users to click on a banner and get an App Store-like page, with options to download the app (from the ad itself), see screenshots and read the description.
The iAd for Developers campaign comes at $0.25 per click (unlike iAd’s standard $2 per click fee) and, according to Apple, it should be the best way to drive a huge amount of traffic to your application. Admittedly, it sounds like a great idea: you don’t have the leave the app you’re currently in to buy another app, the system is smart and targets that app based on you. For small developers, this could be a great source of revenue at a rather affordable price.