Federico Viticci

10775 posts on MacStories since April 2009

Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.
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@viticci.macstories.net
viticci@macstories.net

Apple Airs New iPad Pro Commercial, ‘A Great Big Universe’

Earlier today, Apple aired a new commercial for the iPad Pro, with a focus on the Retina display, iOS 9 Split View multitasking, and drawing with Apple Pencil on the new device.

There’s a great big universe in the new iPad Pro. It’s the largest iPad ever and takes your creativity and productivity to an epic scale.

In the ad, featuring Alabama Shakes’ Sound & Color as the background song, Apple starts by showcasing the space-themed imagery that’s been on marketing materials for the iPad Pro since its introduction in September. Then, the video zooms out to reveal Sky Guide and Procreate, working simultaneously in multitasking on the iPad Pro. Apple Pencil, the iPad Pro’s stylus accessory to draw and annotate, is also showcased in the commercial with annotations in Procreate – one of the apps that has been updated with early iPad Pro support.

Today, Apple confirmed that the iPad Pro is launching this Wednesday, November 11, for online orders, with retail availability to follow later in the week. You can watch the ad below.

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Apple Confirms iPad Pro Is Launching This Week

In a press release, Apple has confirmed that the iPad Pro, the company’s new 12.9-inch tablet, will be launching this week. Online orders will begin on Wednesday, November 11, and the iPad Pro will be available at retail stores, select carriers, and authorized resellers later this week.

“The early response to iPad Pro from app developers and our customers has been incredible, and we’re excited to get iPad Pro into the hands of customers around the world this week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Pro is the most powerful iPad we’ve ever made, giving users the ability to be even more creative and more productive with the epic 12.9-inch Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard. We can’t wait to see what they do with iPad Pro.”

In the press release, Apple has quoted several developers of iPad apps that will be updated to take advantage of Apple Pencil, a new stylus built specifically for iPad Pro with support for pressure sensitivity, tilt, and high precision.

iPad Pro features a bigger display than the iPad Air 2, a new four speaker audio system, and nearly double the CPU performance and double the graphics performance of previous iPads. You can read more in our original overview from September here.

Apple Music’s Connect and Its Video Embed Option→

Jordan Kahn, writing for 9to5Mac on Apple Music’s somewhat hidden video embed option:

While we’ve known it has been hosting videos for artists using its own video player inside Apple Music, Apple quietly started adding an embed button to the video player that takes it out of Apple Music and makes it sharable across the rest of the web. The feature is notable for a few reasons and could mean big things to come for Apple, video, and its relationship with YouTube and other competitive music and video services…

The new sharing option began appearing sometime in recent weeks as new videos from Drake and the company’s latest Apple Music ad featuring Kenny Chesney included an embed button on Apple’s usual video player. It’s currently hidden, only appearing on the videos in some locations and only when videos are copied from raw webpage code, but it looks to be something Apple could really exploit.

I’ve come across Apple Music embeds a couple of times already when reading news on some music blogs I follow, and I thought they were part of special publisher or artist features (here’s an example, which I can only watch on OS X). It’s interesting to imagine how video embeds could signal a proliferation of ad-free music videos available anywhere, hosted by Apple.

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The Case for Emoji Search on iOS→

Jason Snell, writing for Macworld on the need for a better way to search for emoji on iOS:

While Apple is doing great at displaying emoji, it could do a much better job of letting us input them. The other morning, I was browsing through my Twitter feed on my iPad and wanted to reply to a particular tweet with a bit of an inside joke involving the German flag. (Sorry, Germans.) In my bleary post-sleep haze, I ended up sending the flag of Belgium instead. I don’t know what I was thinking—those countries are close geographically but their flags are as different as horizontal and vertical strips can make them.

This has been in the back of my mind for a while as well, and I completely agree. I especially struggle to find emoji flags too – are they in alphabetical order? – and, like Jason points out, there should be ways to search emoji or autocomplete them as you type.

Of course, either option would add complexity to the iOS keyboard: an autocomplete syntax would be tricky to explain to non-techie users, and displaying a search box inside the emoji picker would still revert to the QWERTY keyboard to type an emoji’s name. With over 1600 emoji available on iOS and more coming every year, I wonder how Apple is approaching this problem.

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App Store Gets New Shopping Category→

Rene Ritchie, writing for iMore:

Apple’s App Store for iPhone and iPad is adding a new category—Shopping! It’s no secret that there’s been an explosion in online shopping and iOS has driven a lot of that growth. Thanks to an incredibly rich ecosystem and empowering technologies like Apple Pay, there’s no better way to compare prices, check reviews, and grab deals when on the go than iPhone, and no better place to sit back, browse, share, and check out than on iPad. And that’s probably why Apple is moving shopping apps out of Lifestyle and into a category all their own.

From Apple’s developer blog:

The new Shopping category is now available in all 155 App Store territories. This category makes it easy for iPhone and iPad users to find and enjoy apps that enhance the shopping experience—including mobile commerce apps, marketplace apps, coupon apps, and apps that incorporate Apple Pay.

Interesting that Apple has teamed up with some of the featured companies to run promotions to celebrate the new category. And it’s a smart move to do this before the holiday season, when millions of people will be buying gifts and browsing catalogues directly from their iPhones and iPads. Yet another example of just how much mobile has changed online commerce over the past few years – it needed its own App Store category.

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Browsecurely Brings Safari View Controller Anywhere with an Action Extension

Typically, you wouldn't be able to do this in the Twitter app for iOS.

Typically, you wouldn’t be able to do this in the Twitter app for iOS.

One of the best details of Peace, Marco Arment’s original Ghostery-based Content Blocker for iOS 9, was the ability to summon Safari View Controller anywhere with an extension. As I wrote in my review:

Open Unrestricted and Open in Peace are interesting, as they leverage Safari View Controller to temporarily disable (Unrestricted) or use Peace for a link passed to the extension. This means that, besides Safari and apps that support Safari View Controller, you can enjoy the benefits of Peace from the system share sheet. Even if an app doesn’t integrate with Safari View Controller – such as Twitter, but there will be many others – as long as they can share a URL with native extensions, you’ll be able to use Peace’s Content Blocker and Safari View Controller. This is a genius way to circumvent apps that don’t support the superior Safari View Controller experience in iOS 9, and I bet that other developers will be “inspired” by it once they see it.

Developed by Martin Gordon, Browsecurely is a new app for iPhone and iPad that lets you open Safari-based web views in every app that supports the iOS share sheet.

The idea is extremely simple: in spite of the many advantages of Safari View Controller (which include privacy features, performance gains, Content Blockers, and an experience consistent with the system browser), there are still some apps –like Twitter’s official client – that prefer not to implement it, using their own web views independent from Safari. Browsecurely offers a way out from those web views: as long as you can share a webpage’s URL with native extensions, you’ll be able to open the selected webpage with Safari View Controller using the Browsecurely action extension. By doing this, you’ll simply be opening a URL in Safari View Controller without leaving the app you’re using; current Content Blocker, Reader, and other Safari settings will carry over from the browser automatically.

I was waiting for someone to replicate Peace’s Safari View Controller extension in a dedicated app, and it doesn’t surprise me that this basic functionality is available for free with an optional In-App Purchase to support the developer. Browsecurely has no additional features – it’s just a way to open links in Safari View Controller with an extension.

I have to wonder if, eventually, Apple will make a Safari extension themselves, allowing users to always open links with Safari View Controller as a system-level option available in every app. In the meantime, Browsecurely comes in handy to quickly view webpages in Safari View Controller from the share sheet, and it’s available for free on the App Store.

Connected: We Hugged a Lot→

Whilst Stephen is away tinkering with his new Android phone, Federico and Myke are here to talk about Twitter’s change from ‘faves’ to ‘likes’, Sunrise becoming part of Outlook, Apple TV apps, and what happened when your European hosts met for the first time.

A fun episode of Connected this week, especially following yesterday’s long-awaited encounter in London. You can listen here.

Sponsored by:

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Ministry of Supply: Inventing Apparel [Sponsor]

Dress shirts should be smarter by now. They should be designed to work with your body, not against it, and keep you comfortable throughout the entire day. From the crowded train, to the cold office, to your favorite nightspot, we should expect more from the clothes that we wear everyday.

This is the vision that drives Ministry of Supply, a performance menswear company that launched out of MIT three years ago. The company uses the latest in apparel technology to make clothes that fit better and provide technical benefits, like body temperature regulation to keep you from overheating, moisture management to keep you dry, and wrinkle resistance to keep you away from an iron. Each product begins with a problem statement and comes to life through a human-centric design process that involves studying the human body, prototyping, testing, and iterating based on ongoing feedback. Once a product launches, they start the process all over again, continuously refining and evolving the products to perform better.

That process led to the Apollo and Gemini Casual dress shirts. The Apollo is their most tech-forward dress shirt, optimized for temperature management and mobility. It’s made with moisture-wicking polyester fibers that are infused with NASA-engineered phase-change material for temperature regulation. A light knit construction with four-way stretch enhances the Apollo’s breathability and mobility. The Gemini Casual is a tailored button-down designed to be worn untucked. It’s made with a more traditional cotton/spandex blend for a full range of motion that is also infused with phase-change material. The laser-cut chest pocket, button holes, and shirt panels round out the shirt’s clean, sleek aesthetic.

You can shop Ministry of Supply online – and risk-free, with free shipping on all US orders and any international orders over $250, free returns, and a 100-day return policy. Alternatively, you can visit one of their retail locations in Boston, San Francisco, and New York City.

Our thanks to Ministry of Supply for sponsoring MacStories this week.