Federico is the founder and Editor-in-Chief of MacStories, where he writes about Apple with a focus on apps, developers, iPad, and iOS productivity. He founded MacStories in April 2009 and has been writing about Apple since. Federico is also the co-host of AppStories, a weekly podcast exploring the world of apps, Unwind, a fun exploration of media and more, and NPC: Next Portable Console, a show about portable gaming and the handheld revolution.
One of my favorite parts from Nilay Patel’s review of the iPhone 16 Pro at The Verge was the answer he got from Apple’s VP of camera software engineering Jon McCormack about the company’s definition of a “photograph”:
Here’s our view of what a photograph is. The way we like to think of it is that it’s a personal celebration of something that really, actually happened.
Whether that’s a simple thing like a fancy cup of coffee that’s got some cool design on it, all the way through to my kid’s first steps, or my parents’ last breath, It’s something that really happened. It’s something that is a marker in my life, and it’s something that deserves to be celebrated.
If you have no problem with generative AI, then what Google and Samsung said probably doesn’t bother you. However, many photographers are concerned about how AI will alter their jobs. From that perspective, those folks should be cheering on Apple for this stance. Right now, it’s the only major smartphone manufacturer that has gone on the record to steer photography away from the imagined and back to reality.
I like Apple’s realistic definition of what a photo is – right now, I feel like it comes from a place of respect and trust. But I have to wonder how malleable that definition will retroactively become to make room for Clean Up and future generative features of Apple Intelligence.
Working on this year’s review of the latest versions of iOS and iPadOS was different. I long debated how I wanted to approach Apple Intelligence and the way I felt about the upcoming arrival of generative features on iPhones and iPads, and I ended up writing a very personal conclusion to my review that, in...
This week, Federico and John tackle Apple’s updates to iOS and iPadOS 18 and Federico’s review of both.
In a special AppStories+ segment available as a special review season perk to all listeners, Federico explains what led him to take a different approach to this year’s annual review.
There are two versions of iOS 18 coming out this year.
Or, think about it this way:
Inside Apple, there are two versions of iOS 18. The version I’ve been able to test since June, and which will be the focus of this review, is the debut of iOS 18, which emphasizes user customization and smaller app updates. The other one – and, arguably, the version most are anticipating since WWDC – is iOS 18.1, which will mark the launch of Apple Intelligence in the United States later this year as well as the beginning of a process to roll out more AI features over time.
Technically, iOS 18.1 is going to be a major update to iOS 18.0, which will introduce the first slate of AI features on iPhones and iPads; in spirit, it might as well be the version of iOS 18 that is going to steal the spotlight and become The Conversation in our community for months to come.
However, due to a mix of legal and political reasons, as an Italian citizen, I won’t be able to participate in that discourse just yet. Thankfully, there’s plenty to like in iOS 18 even without Apple Intelligence, especially if, like yours truly, you’re the kind of MacStories reader who cares about apps, minor system tweaks, and making your Home Screen look nice.
This is what my review will focus on this year. There are two versions of iOS 18: I’m going to cover the fun, nerdy one.
I’ve been writing annual reviews of iOS (and later iPadOS too) for ten years now. During this time, I’ve seen my fair share of mobile OS trends, and I’ve observed how Apple judiciously iterated on their post-iOS 7 design language and stoically ignored the majority of the tech industry’s fads, staying the course of their vision for what their ecosystem of devices and OSes should empower people to do.
Never have I been in the position to witness the company finding itself unable to ignore a major industry shift. That’s exactly what is happening with AI. As we saw back in June, Apple announced a roadmap of AI features that will be gradually doled out to users and developers over the iOS 18 cycle. Most of them won’t even be launching this year: I wouldn’t be surprised if we see them just in time before the debut of iOS 19 at WWDC 2025.
What’s even more fascinating is realizing just how much of a priority Apple Intelligence must have been for the iOS, iPadOS, and macOS teams. Let’s face it: if it weren’t for the handful of additions to iOS, which are also cross-compatible with iPadOS, I wouldn’t have much to cover today without Apple Intelligence. This is quite apparent in macOS Sequoia: as John will cover in his review, with no Apple Intelligence, there are only two main features worth analyzing in detail.
Thus, dear reader, don’t be surprised if this will be my shortest annual iOS review to date. Plus, it’s not like I was particularly looking forward to Apple Intelligence anyway.
In any case, as I argued in my preview story back in July, the smaller features that found their way onto iOS and iPadOS this year are still interesting enough to justify a “traditional” review. And it’s not just that these are good features: they’re also my favorite kind, for they’re primarily about customization and apps. From more flexible Home Screens to Control Center finally becoming extensible with third-party controls, some big improvements to Notes and Journal, plus a brand new Passwords app, how could I not be excited about iOS 18?
This intrinsic duality of iOS 18 is the reason why I’ve never felt so ambivalent about a new version of iOS. Or, think about it this way:
Inside me, there are two takes. I fundamentally dislike generative AI tools and, from what I’ve seen so far, I don’t think I’m ever going to take advantage of Apple’s features that modify text or create images. At the same time, I’m excited about the prospect of a smarter Siri that is better integrated with apps; and today, with the version of iOS 18 that is shipping to customers, I think there are plenty of smaller features worth appreciating, especially if you’re into customization.
Today, we don’t need to reconcile those two takes. We don’t have to be grownups for this one. We’re just going to dive into what makes iOS 18 a smaller update than previous years, but a fun one nonetheless.
They’re getting all kinds of stuff because they have cool regulators, not like, regular regulators. Third-party app stores, the ability for browsers to run their own engines, Fortnite_,_ and now the ability to replace lots of default apps? I want it, too! Imagine if Chrome on iOS wasn’t just a rinky dink little Safari emulator! Imagine downloading a new dialer app with a soundboard of fart sounds and setting it as your default! Unfortunately, Apple doesn’t seem interested in sharing these possibilities with everyone.
And:
It’s starting to look like the company sells two different iPhones: one for people in Europe, and one that everyone else can buy. That’s weird, especially since keeping things simple and consistent is sort of Apple’s thing. But the company is so committed to keeping the two separate that it won’t even let you update apps from third-party app stores if you leave the EU for more than a month.
As I wrote on Threads (much to the disbelief of some commentators), I personally feel like the “DMA fork” of iOS is the version of iOS I’ve wanted for the past few years. It’s still iOS, with the tasteful design, vibrant app ecosystem, high-performance animations, and accessibility we’ve come to expect from Apple; at the same time, it’s a more flexible and fun version of iOS predicated upon the assumption that users deserve options to control more aspects of how their expensive pocket computers should work. Or, as I put it: some of the flexibility of Android, but on iOS, sounds like a dream to me.
Apparently, this thought – that people who demand options should have them – really annoys a lot of (generally American) pundits who seemingly consider the European Commission a draconian entity that demands changes out of spite for a particular corporation, rather than a group of elected officials who regulate based on what they believe is best for their constituents and the European market.
That point of view does Apple a disservice: rather than appreciating how Apple is designing these new options and collaborating with regulators, some commentators are just pointing fingers at a foreign governmental body. From my European and Italian perspective, it’s not a good look.
I think that Apple is doing a pretty good job with their ongoing understanding of the DMA. It’s a process, and they’re doing the work. I don’t find the installation of third-party marketplaces as horrible as others have painted it, and I’m excited about the idea of more default apps coming to iOS. Whether you like it or not, this is the world we live in now. A law was passed, and iPhones (and iPads soon) must be made more versatile. As a result, iPhones are more fun for people like me (a clipboard manager! Fortnite!), while very little has changed for those don’t care about new options.
Apple is adapting to this new reality. Perhaps more folks in the Apple community should, too.
John
