John is MacStories' Managing Editor, has been writing about Apple and apps since joining the team in 2015, and today, runs the site alongside Federico.
John also co-hosts four MacStories podcasts: AppStories, which covers the world of apps, MacStories Unwind, which explores the fun differences between American and Italian culture and recommends media to listeners, Ruminate, a show about the weird web and unusual snacks, and NPC: Next Portable Console, a show about the games we take with us.
Club MacStories members know that ‘attention’ is a topic near and dear to my heart that I’ve been writing about for the past month or so in my MacStories Weekly column, Ongoing Development. One aspect of attention that I haven’t covered yet is media attention. Today, in An Indie’s Guide to the Press, Curtis Herbert, maker of Slopes, a GPS tracking app for skiers and snowboarders, shares his experience and tips for dealing the press as an indie developer.
Hundreds of “I have an app…” emails hit the inboxes of the Apple-centric press every day. You’re not only competing for attention with other indies that have just as much passion about their app, though, you’re competing with the day-to-day news the tech sites have to write about. Readers trust these sites to filter out as much noise as possible. That is their job.
The most important thing I’ve realized about working with the press is that it’s all about finding the story. You have to answer the question why will their readers care?
Curtis’ advice is applicable to anyone pitching an app, not just indies. Every publication has a sense of who their readers are and what interests them. If you want to stand a chance of being heard through the noise, you need to understand that too.
As a developer myself who now writes at MacStories, two things have really struck me – the volume of pitches that MacStories receives on a daily basis, and the poor quality of many of them. Developers should heed Curtis’ advice. Doing so isn’t a guaranty that your app will be covered, but you will stand out from the crowd, which is the attention that gets your foot in the door in a way that many developers never achieve.
There was a time when I would download just about any photo editing app and give it a try. But like many things, I found that having too many tools led to paralysis of choice. I would want to edit a photo, but I couldn’t decide which app had just the right filters I was looking for.
These days I use the built-in Photos app for most of my photo editing, but I keep a handful of other apps around, and periodically add one or two to the mix on a trial basis. Not many of those trial photos apps stick, but recently I’ve been trying Black by Peter Stojanowski, which features ten attractive black and white filters based on classic film types and a few manual controls, and it’s stuck with me.
It can be easy to lose track of how technology changes lives. Apple takes great care to make products that are accessible, leading by example, and encouraging third-party developers to embrace accessibility, both at WWDC, and by maintaining APIs that make it easy to do so.
But the technical details are impersonal and abstract, which is why it is good to reflect on the real impact Apple’s efforts have on individuals. James Rath, a 20-year-old filmmaker who was born legally blind, made a short film about what the accessibility features across all of Apple’s products have meant to him since he and his family made an impromptu visit to an Apple Store in 2009:
Shortly after reviewing AirFoil for Mac, which acts as a hub for routing audio to multiple devices and has an iOS remote control app, I heard that Squirrels was planning something similar for its AirParrot product. AirParrot 2 for Mac acts as a hub for sharing your Mac’s screen, apps, and media to devices like the Apple TV. With an update to AirParrot and the release of AirParrot Remote for iOS, you can now control the streaming of your Mac’s screen, apps, and media remotely from your iPhone or iPad.
Is it any wonder that the government is rebooting the crypto wars? For the first time, it’s really struggling with the results of the first war, as more information is now encrypted, increasingly in a manner the government finds really hard (or impossible) to decode.
[…]
As with the first round of the crypto wars, the stakes could not be higher. Once again, the government is seeking to control that genie first released by Diffie and Hellman. But the physics of computer security have not changed. Last July, a panel of fifteen eminent security specialists and cryptographers — many of whom are veterans of the first crypto war — released a report confirming there was no way for the government to demand a means of bypassing encryption without a dire compromise of security. It just doesn’t work.
The crypto wars, as Steven Levy calls them, are not new. In his excellent 2001 book Crypto: How the Code Rebels Beat the Government – Saving Privacy in the Digital Age, Levy recounted the struggle during the 90s between a small group academics who developed public key encryption and the US government, which was determined to outlaw encryption or mandate a back door. Sound familiar?
Memories are short, especially on the Internet. With the Department of Justice’s insistence that Apple unlock a terrorist’s iPhone, we are facing the same issues that were addressed in the 1990s. The difference is that the stakes are higher now. For individuals, there has never been more private data stored electronically, whether on a device like an iPhone or in the cloud. For governments, we have reached a point where some information is too hard, or impossible, for them to recover thanks to cryptography. As the struggle over the future of encryption plays out, it’s useful to keep in mind the perspective of those like Levy who were there the first time around.
Wikipedia has had its own official app for years, but for much of that time it wasn’t very good. Apps like Articles filled the gap, presenting a cleaner, better-designed experience. After years of using Articles, I lost track of Wikipedia’s iOS app, but was pleasantly surprised when I downloaded the just-released version 5, which has evolved into a great all-around Wikipedia utility.
Question: Hi, could you highlight some of the lightweight stuff Hazel can help with that could be useful for time-saving? Like keeping a clean desktop, unzip and delete zip-files etc. What are some of the best hacks that could suit a lot of people? (Joakim)
iOS text editors are great, and some, like Editorial, have vast amounts of power built in that allow you to do amazing things with your writing. But there is also a rich world of other apps on iOS that fill the specific needs of writers and that don’t tie you to one particular editor....
In issue #21 of MacStories Weekly, I focused on finding gaps in the App Store, which is an inherently app-centric perspective on the topic of attention. Today, I am going to flip things around and look at customers and addressing their needs as another component of attention. I’m sure you have read an interview with...
