First Mac App Store Rejection?

LittleIpsum is a neat utility for Mac OS X we covered a few months ago here. By sitting in the menubar, it allows you to quickly copy Loren Ipsum text to the clipboard. The developers tried to submit the app to Apple for Mac App Store approval, and it got rejected. Why?

LittleIpsum v1.1.1 has been officially denied at the Mac App store due to not meeting the following guideline:

2.8   Apps that are not very useful or do not provide any lasting entertainment value may be rejected.

I’m sure many applications have been rejected so far, but this is the first public post from a developer I’ve seen talking about it. Seems like it’s going to be a very different store than we first thought. [via]